Performance Marketing Director

1 week ago

Redwood City, California, United States Electronic Arts Inc. Full time

About the Role:

The Sims Mobile Performance Marketing Director will play a key role in driving the growth and success of Electronic Arts' mobile games. This position requires a unique blend of leadership skills, mobile product marketing expertise, and performance marketing knowledge.

Key Responsibilities:

  • Market Analysis and Strategy Development: Analyze market trends, competitor analysis, and audience insights to create data-driven marketing plans that meet business objectives.
  • Franchise Strategy: Collaborate with the Sims Franchise Senior Leadership team to develop a marketing strategy that drives product goals and partners with channel experts to execute performance-driven campaigns.
  • Go-to-Market Strategy: Develop and execute go-to-market strategies for all Sims products on mobile platforms, ensuring alignment with business objectives and market demands.
  • Performance Measurement and Optimization: Partner with Analytics to translate performance results into actionable recommendations, optimizing marketing strategies for business performance.
  • Channel Marketing: Guide marketing strategy into channel marketing efforts across Research, User Acquisition, ASO, Creative, Platform, and other channels.
  • Target Setting and Budget Management: Set targets across the full funnel, from upper-funnel advertising to user acquisition campaigns, and manage the global marketing budget to ensure efficient resource allocation and achievement of scalable product growth.
  • Team Leadership: Lead a cross-functional team, including User Acquisition, Creative, Platform, ASO, and other channels, to drive product awareness, interest, acquisition of new users, and re-engagement of lapsed players, achieving business targets.
  • Collaboration and Innovation: Embed collaboration with product teams on roadmaps, testing, and experimentation, building best-in-class practices across growth fields for The Sims Mobile and cross-platform experiences.

Requirements:

  • Leadership Experience: 10+ years of experience as a leader in mobile performance marketing for successful mobile games.
  • Mobile Marketing Expertise: Demonstrated success managing multi-million dollar, global top-of-funnel and performance marketing budgets with end-to-end funnel measurement.
  • Marketing Strategy: Experience developing go-to-market strategies for successful mobile game launches and execution.
  • Team Collaboration: Ability to collaborate with and influence others, often without direct authority, while respectfully leading discussions to drive business results.
  • Communication Skills: Excellent verbal and written communication skills.
  • Passion for Gaming: A passion for The Sims games and mobile gaming.

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