Performance Marketing Manager

2 days ago

Salt Lake City, United States Coral LLC Full time

We are seeking a talented and experienced Paid Media Manager to join our team. In this role, you will be responsible for developing and implementing strategies to optimize our paid media campaigns across various digital platforms. You will work closely with cross-functional teams to drive user acquisition, optimize ad performance, and maximize ROI. Your creativity, data-driven mindset, and expertise in paid media will play a key role in shaping our digital marketing efforts.

Responsibilities

Strategy & Campaign Management:

  • Develop and execute a data-driven paid media strategy across platforms, including but not limited to Meta Ads, Google Ads, Affiliate, and display advertising.
  • Identify and prioritize opportunities for campaign optimization through analysis of performance metrics, market trends, and audience behavior.
  • Collaborate with cross-functional teams to align paid media efforts with broader marketing initiatives and business goals.
  • Create and manage a robust creative testing system to continue driving growth within ad platforms.
Acquisition & Performance Optimization:
  • Manage and optimize paid media campaigns to drive user acquisition, conversions, and customer retention.
  • Continuously test and refine ad creative, targeting, and bidding strategies to maximize performance.
  • Optimize conversion rates and maximize return on ad spend (ROAS) through ongoing analysis and adjustments.
Analytics & Reporting:
  • Develop and maintain performance dashboards that track key paid media metrics, providing regular updates on campaign effectiveness.
  • Analyze data to identify trends and actionable insights to inform campaign adjustments.
  • Report on paid media performance to stakeholders and provide recommendations for improvement.
Requirements

Soft Skills:
  • Strong analytical and problem-solving abilities.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple campaigns and priorities in a fast-paced environment.
Technical Skills:
  • Proven experience in paid media management, with a track record of delivering measurable results.
  • Strong knowledge of paid media platforms (Google Ads, Facebook Ads, etc.) and tools for optimization and reporting.
  • Proficiency in analytics tools, such as Google Analytics, and marketing automation platforms.
  • Familiarity with CRM software and audience segmentation tools.
Experience:
  • Minimum 3-5 years of experience managing paid media campaigns.
  • Demonstrated success in driving ROI and optimizing ad spend.
  • Strong understanding of digital marketing strategies, tactics, and best practices.
  • Experience working in a startup or fast-paced environment is a plus.

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