Marketing Manager

2 days ago

Phoenix, United States Connect Me Better Full time

About Us:

Join the world's leading marketplace where small businesses save and grow. At Connect Me Better we leverage the buying power of tens of thousands of small businesses to bring them BIG company advantages that they love. Many large brands desire access to these hard-to-acquire customers and offer special deals to them through Connect Me Better.


Role Overview:

As the Marketing Manager, you will play a pivotal role in developing and enhancing our brand, managing third-party vendors and agencies, and driving revenue-generating marketing activities. You will be responsible for executing content marketing strategies, optimizing our website, and managing lifecycle and email campaigns to engage and retain customers. Additionally, you will work closely with IT to ensure the necessary infrastructure is in place and will own the reporting of marketing KPIs to measure and improve performance.


Key Responsibilities:

Brand Development and Content Management

  • Work with the leadership team on the development of the brand, ensuring alignment with company values and vision.
  • Manage third-party vendors and agencies to produce high-quality content, branding materials, and website optimizations.
  • Develop and implement content marketing strategies to increase engagement and drive traffic.


Revenue Generation Support

  • Lead lifecycle email marketing campaigns to support customer acquisition, retention, and revenue goals.
  • Plan and execute targeted omnichannel (email, SMS, etc.) campaigns, including segmentation, automation, and A/B testing.
  • Collaborate with sales and other departments to align marketing efforts with business objectives.


Infrastructure Collaboration

  • Partner with IT to ensure the implementation and maintenance of marketing tools and systems, such as CRM, email marketing platforms, and analytics software.
  • Optimize digital platforms to enhance user experience and support marketing campaigns. Performance Analysis and Reporting
  • Define, track, and report on key marketing KPIs, such as campaign performance, website traffic, email engagement, and ROI.
  • Analyze data to identify trends, strengths, and areas for improvement, providing actionable recommendations.
  • Present marketing insights and performance updates to leadership and stakeholders regularly.


Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 4+ years of marketing experience, focusing on brand development, digital marketing, and email campaigns.
  • Proven ability to manage vendors, agencies, and cross-functional teams.
  • Strong knowledge of marketing tools, including email platforms (e.g., HubSpot, Mailchimp), analytics tools (e.g., Google Analytics), and CRM systems.
  • Experience with website optimization, SEO, and content marketing. Analytical mindset with experience in tracking, analyzing, and reporting marketing performance metrics.
  • Excellent communication, organizational, and project management skills.
  • Ability to thrive in a fast-paced, collaborative environment.


What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to make a meaningful impact in a growing company.
  • A collaborative and dynamic work environment


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