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Marketing Content Specialist

2 months ago

San Jose, United States Invenia Group Full time

Invenia Group is partnering with a manufacturer of scientific reagents, instruments and services that are being used to accelerate scientific discovery. Research applications include next generation sequencing, gene discovery and editing, proteomics etc.


Due to growth, the company is looking to hire a Content Marketing Writer to join their team in San Jose, CA. This is an office-based role.


Candidates will be joining a stable company that values their employees and develops their skills and careers.


Role

This position is responsible for producing compelling, audience-driven content for web, social media, email, and print channels. You will act as a project manager and content creator, supporting the execution of marketing campaigns with team members and evaluating the campaigns to improve future efforts.


This is an environment where creative thinking and exploring/testing new ideas are encouraged.

You will help shape and increase the visibility of the company’s brand by creating high-quality, informative, and compelling content that will be distributed across diverse marketing channels.


Responsibilities

  • Strategize, execute, and assess promotional campaigns effectively.
  • Develop and craft web content tailored for customers, encompassing technical notes, product pages, FAQs, blogs, webinars, and promotional materials, both for external and internal use.
  • Create impactful emails, such as announcements, newsletters, and digests, to engage the audience.
  • Design and refine PowerPoint presentations for both internal and external audiences.
  • Collaborate with in-house and contracted graphic designers, videographers, and animators to produce compelling video and audio content, including interviews, tutorials, and podcasts.
  • Generate electronic and print literature and booth materials for virtual and physical conferences.
  • Coordinate social media campaigns, curating engaging content for platforms like Facebook, LinkedIn, and Twitter.
  • Review and enhance marketing materials authored by colleagues or team members.
  • Collaborate closely with graphic designers to develop innovative imagery.
  • Foster cross-team communication to achieve project goals effectively.
  • Deliver comprehensive reports with actionable recommendations to enhance future marketing endeavours.
  • Proactively suggest improvements to marketing content and internal workflows.
  • Revise marketing materials and explore novel approaches for content reuse.
  • This role does not entail supervisory duties.


What we're looking for

  • Master’s degree or PhD in Molecular Biology or other life science.
  • We are looking for someone with marketing and/or technical writing experience at a life science company or organization.