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Marketing Analytics Manager

4 months ago

Livonia, United States Vaco Full time

Key Responsibilities:


Leadership and Team Management:

  • Lead, mentor, and develop a team of marketing analysts.
  • Foster a collaborative and innovative team environment.
  • Set performance goals, conduct regular reviews, and provide feedback.


Data Analysis and Insights Generation:

  • Analyze large datasets to generate actionable marketing insights.
  • Develop, tune, and validate predictive models to forecast marketing outcomes.
  • Utilize statistical programming tools (SAS, R, Python) for data manipulation and analysis.


Reporting and Visualization:

  • Create comprehensive reports and dashboards to visualize marketing performance.
  • Present insights and recommendations to senior management and stakeholders.
  • Ensure data accuracy and integrity in all reports.


Strategic Planning:

  • Develop and implement data-driven marketing strategies to achieve business objectives.
  • Align marketing analytics with overall company goals and objectives.
  • Identify opportunities for growth and optimization within marketing campaigns.


Cross-Functional Collaboration:

  • Work closely with marketing, sales, finance, and product teams to align strategies.
  • Serve as a liaison between data teams and other departments to ensure cohesive data usage.
  • Collaborate on cross-functional projects to enhance customer insights and marketing effectiveness.


Marketing Technology Stack Management:

  • Oversee the implementation and management of marketing technology tools.
  • Ensure the marketing technology stack supports data collection, analysis, and reporting needs.
  • Stay updated on new technologies and tools to improve marketing analytics capabilities.


Customer Insights:

  • Conduct customer segmentation and profiling to understand diverse customer needs.
  • Analyze customer journey data to improve targeting and personalization efforts.
  • Develop and maintain customer lifetime value models and churn predictions.


Market and Competitive Analysis:

  • Perform market research to stay informed about industry trends and competitor activities.
  • Analyze competitive data to identify strengths, weaknesses, opportunities, and threats.
  • Provide strategic recommendations based on market and competitive insights.


Budget and Resource Allocation:

  • Manage the marketing analytics budget and allocate resources efficiently.
  • Ensure that analytical tools and resources are effectively utilized.
  • Monitor and report on budget performance and ROI of marketing initiatives.


Qualifications:

  • Bachelor's or Master's degree in Probability and Statistics, Operations Research, Linear Programming, Computer Programming, Economics, Finance, or Marketing.
  • Demonstrated expertise in data manipulation, data wrangling, and developing predictive data models.
  • 7 years of experience working with large relational datasets and databases (SQL preferred).
  • 5 years of experience in statistical programming (SAS, R, or Python) and professional experience in CRM, Database Marketing, Analytics, or Strategy Consulting.
  • Strong analytical and problem-solving skills with a keen eye for detail.
  • Excellent communication and presentation skills.
  • Proven ability to lead and manage a team of professionals.
  • Experience with marketing technology stacks and tools.
  • Ability to work collaboratively in a cross-functional environment.