Sr. Email Marketing Specialist

4 days ago

Livonia, United States Vaco Full time

You will be responsible for managing all facets of email campaign management, including strategy planning, technical development, proofing, deployment, and performance measurement. You will partner with both internal and external teams to ensure the successful execution of email campaigns and drive growth across acquisition programs.

Key Responsibilities:

  • Campaign Management: Lead all aspects of email campaign management, including strategy development, technical setup, proofing, deployment, and performance analysis.
  • Agency Oversight: Oversee external agency priorities, ensuring that deliverables align with campaign requirements.
  • Consultation & Best Practices: Provide expert advice and recommendations on email marketing best practices to business stakeholders.
  • Stakeholder Collaboration: Work closely with digital marketing, creative services, marketing analytics, and marketing operations teams to create and document email marketing programs and project plans.
  • Creative Development: Partner with creative services to develop compelling campaign concepts and ensure the email channel's needs are represented, with a focus on growth and acquisition.
  • Program Identification: Identify and prioritize new programs and opportunities that align with an omni-channel strategy.
  • Production Management: Manage email production processes, ensuring accuracy and relevance of all email elements. Conduct thorough quality assurance testing to verify functionality across various email clients.
  • Performance Monitoring: Track and report on key performance indicators (KPIs) and assess initiatives against established goals.
  • Deliverability & Reputation: Ensure high deliverability rates and maintain a strong account reputation to guarantee inbox delivery.
  • Strategy Development: Develop and manage new email marketing strategies and tactics, including automation. Optimize programs to enhance click-through rates, leads, sales, and conversions.
  • Journey Design: Lead the design and expansion of email journeys that support sales and engagement goals. Collaborate with other channel owners to develop a comprehensive omni-channel marketing strategy.
  • Email Deliverability Management: Oversee email deliverability and IP health to ensure optimal inbox delivery.
  • Reporting & Insights: Provide regular performance reports and insights to executive stakeholders.
  • Experimentation & Testing: Manage email experimentation, from hypothesis development to test execution and analysis. Conduct extensive testing on various aspects of email marketing to establish best practices.
  • Reporting Solutions: Consult with analytics teams to identify reporting needs, research data sources, and propose effective reporting solutions.
  • Technical Collaboration: Partner with the IT Development team to address technical issues and develop new functionalities that support email program growth.
  • Cross-Channel Integration: Identify opportunities for integrating email with other marketing channels, both online and offline. Collaborate on the design, implementation, and optimization of cross-channel campaigns.
  • Expansion into New Channels: Lead initiatives to explore and implement additional one-to-one communication channels, such as SMS programs.
  • Industry Knowledge: Stay updated on digital marketing best practices, industry standards, and CAN-SPAM compliance, applying this knowledge to campaign execution and seeking process improvements.
  • Mentorship: Mentor junior team members, helping to develop their skills in email campaign development and execution.

Qualifications:

  • Education: Bachelor's degree in Marketing, Advertising, or a related field.
  • Experience: Minimum of six (6) years of professional experience in digital marketing or email marketing, with at least five (5) years of hands-on experience in writing campaign workflows using Adobe Campaign Classic.
  • Technical Skills: Advanced knowledge of email and compliance best practices. Expert-level understanding of HTML, CSS, and JavaScript for email development.
  • Program Management: Proven experience in leading and optimizing email marketing programs throughout the marketing lifecycle.
  • Experimentation: Demonstrated experience in managing email experimentation, including the development, execution, and measurement of A/B and multivariate tests.
  • Cross-Channel Integration: Experience integrating email programs with direct channels such as direct mail, search, display, and social media.
  • Organizational Skills: Excellent organizational abilities with a process-oriented mindset and strong attention to detail.

  • Sr. Email Marketing Specialist

    2 weeks ago

    Livonia, United States The Ladders Full time

    If you do not have Adobe Campaign Classic experience, then this position is a hybrid role in Livonia, MI. If you have Adobe Campaign Classic experience this role can be done remotely from anywhere in the United States. The Senior Email Marketing Specialist is responsible for leading the development and optimization of acquisition email campaigns from...

  • Sr. Email Marketing Specialist

    3 weeks ago

    Livonia, United States The Ladders Full time

    If you do not have Adobe Campaign Classic experience, then this position is a hybrid role in Livonia, MI. If you have Adobe Campaign Classic experience this role can be done remotely from anywhere in the United States. The Senior Email Marketing Specialist is responsible for leading the development and optimization of acquisition email campaigns from...

  • Sr. Email Marketing Specialist

    2 weeks ago

    Livonia, United States The Ladders Full time

    If you do not have Adobe Campaign Classic experience, then this position is a hybrid role in Livonia, MI. If you have Adobe Campaign Classic experience this role can be done remotely from anywhere in the United States. The Senior Email Marketing Specialist is responsible for leading the development and optimization of acquisition email campaigns from...

  • Sr. Email Marketing Specialist

    2 weeks ago

    Livonia, United States The Ladders Full time

    If you do not have Adobe Campaign Classic experience, then this position is a hybrid role in Livonia, MI. If you have Adobe Campaign Classic experience this role can be done remotely from anywhere in the United States. The Senior Email Marketing Specialist is responsible for leading the development and optimization of acquisition email campaigns from...

  • Senior Email Marketing Specialist

    4 days ago

    Livonia, United States AAA Life Insurance Company Full time

    Overview: The Senior Email Marketing Specialist is responsible for leading the development and optimization of AAA Lifes acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Lifes marketing objectives. This role is responsible for managing...

  • Senior Email Marketing Specialist

    3 months ago

    Livonia, United States AAA Life Insurance Company Full time

    Overview: The Senior Email Marketing Specialist is responsible for leading the development and optimization of AAA Lifes acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Lifes marketing objectives. This role is responsible for managing...

  • Senior Email Marketing Specialist

    2 weeks ago

    Livonia, United States Experis Full time

    Job Title: Senior Email Marketing Specialist Location: Michigan, hybrid or remote, EST Terms: Direct-hire, W2 only (no C2C) Required: Strong experience with Adobe Campaign ClassicWhat's the job? In this role, you will lead the development and optimization of acquisition email campaigns from strategy through to execution. You will manage the performance of...

  • Senior Email Marketing Specialist

    1 day ago

    Livonia, United States Experis Full time

    Job Title: Senior Email Marketing Specialist Location: Michigan, hybrid or remote, EST Terms: Direct-hire, W2 only (no C2C) Required: 5+ years' experience writing campaign workflows in Adobe Campaign is requiredWhat's the job? In this role, you will lead the development and optimization of acquisition email campaigns from strategy through to execution. You...

  • Sr. Email Marketing Specialist

    3 days ago

    Livonia, United States Vaco Full time

    You will be responsible for managing all facets of email campaign management, including strategy planning, technical development, proofing, deployment, and performance measurement. You will partner with both internal and external teams to ensure the successful execution of email campaigns and drive growth across acquisition programs.Key...

  • Senior Email Marketing Specialist

    2 weeks ago

    Livonia, United States Experis Full time

    Job Title: Senior Email Marketing Specialist Location: Michigan, hybrid or remote, EST Terms: Direct-hire, W2 only (no C2C) Required: Strong experience with Adobe Campaign Classic   What’s the job? In this role, you will lead the development and optimization of acquisition email campaigns from strategy through to execution. You will manage the performance...

  • Email Marketing Strategist

    3 days ago

    Livonia, Michigan, United States Vaco Full time

    About the RoleVaco is seeking a highly skilled Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing email marketing campaigns that drive business growth and engagement.Key ResponsibilitiesEmail Campaign Management: Develop and execute email marketing campaigns from...

  • Market Research Specialist

    2 weeks ago

    Livonia, Michigan, United States Siemens Digital Industries Software Full time

    Job Category: StrategyPosition ID: 427279Siemens Digital Industries Software is in search of a talented Market Research Specialist to become a vital part of our dynamic Strategy team.In this capacity, you will cultivate relationships across various departments within the organization, engaging with both internal stakeholders and external market analysts....

  • Sr. Field Sales Manager

    3 months ago

    Livonia, United States Monolithic Power Systems Full time

    Job DescriptionJob Description Monolithic Power Systems, Inc. (MPS) is one of the fastest growing companies in the Semiconductor industry. We are worldwide technical leaders in Integrated Power Semiconductors and Systems Power delivery architectures. At MPS, we cultivate creativity, are passionate about sustainability, and are committed to providing...

  • Product Marketing Specialist

    2 weeks ago

    Livonia, Michigan, United States Monolithic Power Systems Full time

    Position Available: Product Marketing Manager Are you an enthusiastic professional eager to take on the responsibility of driving product execution, marketing strategies, and business development for high-performance isolated products? If so, this role might be the perfect fit for you. Overview:Monolithic Power Systems is seeking a dynamic Product Marketing...

  • Marketing Liaison Specialist

    2 days ago

    Livonia, Michigan, United States Sevita Full time

    Job SummaryWe are seeking a highly motivated and experienced Marketing Clinical Liaison to join our team at Sevita. As a Marketing Clinical Liaison, you will play a critical role in promoting our rehabilitation services and programs to potential referral sources and stakeholders.Key Responsibilities:Identify and establish strategic relationships with...

  • Technical Support Specialist

    1 week ago

    Livonia, Michigan, United States AMI Strategies, Inc. Full time

    Job OverviewPosition: Help Desk Specialist (2nd shift, 11:30am-8pm)Classification: Non-ExemptRole Summary:The Help Desk Specialist is responsible for developing and sustaining the expertise necessary for managing inbound inquiries designated for Tier 2 assistance.Key Responsibilities:I. Knowledge Maintenance:Understand mobile carrier protocols and...

  • Technical Support Specialist

    2 weeks ago

    Livonia, Michigan, United States AMI Strategies, Inc. Full time

    Job OverviewPosition: Help Desk Specialist (2nd shift, 11:30am-8pm)Classification: Non-ExemptRole Summary:The Help Desk Specialist is responsible for establishing and maintaining the expertise required for managing inbound inquiries designated for Tier 2 assistance.Key Responsibilities:I. Knowledge Maintenance:Understand mobile carrier protocols and...

  • Technical Support Specialist

    2 weeks ago

    Livonia, Michigan, United States AMI Strategies, Inc. Full time

    Job OverviewPosition: Help Desk Specialist (2nd shift, 11:30am-8pm)Classification: Non-ExemptRole Summary:The Help Desk Specialist is responsible for establishing and maintaining the expertise required for handling inbound calls designated for Tier 2 support.Key Responsibilities:I. Knowledge Maintenance:Understand mobile carrier processes and policies,...

  • Rights Information Specialist

    4 weeks ago

    Livonia, United States Spark Talent Acquisition, Inc. Full time

    Rights Information SpecialistPosition Summary: Seeking a Rights Information Specialist for an upcoming project set to begin on October 1st, with an anticipated duration of 8 months. This is a full-time, 40-hour-per-week role, offering the flexibility of 100% remote work.Responsibilities:Review contracts for required metadata and enter into corresponding...

  • Pre-Construction Specialist

    1 month ago

    Livonia, United States Aristeo Full time

    Job Description If you are customer-focused with strong organizational skills and excel in a fast-paced environment, we want to hear from you! The pre-construction specialist's primary role is to support a variety of administrative and customer service tasks within the Estimating Department. The pre-construction specialist reports directly to the Chief...