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Senior Email Marketing Specialist

2 months ago

Livonia, United States Experis Full time
Job Title: Senior Email Marketing Specialist
Location: Michigan, hybrid or remote, EST
Terms: Direct-hire, W2 only (no C2C)
Required: Strong experience with Adobe Campaign Classic

What's the job?
In this role, you will lead the development and optimization of acquisition email campaigns from strategy through to execution. You will manage the performance of email channel and associated programs in support of marketing objectives. This role is responsible for managing email programs to achieve monthly sales targets while growing overall email marketing capabilities.
  • Manage acquisition email channel to ensure lead and sales plans are achieved each month
  • Partner with internal and external teams to lead all aspects of email campaign management including strategy planning, technical development, proofing, deployment, and performance measurement
  • Oversee external agency development priorities and ensure deliverables meet campaign requirements
  • Provide consultation and recommendations to business stakeholders regarding email best practices
  • Collaborate with key stakeholders including digital marketing, creative services, marketing analytics, and marketing operations to develop/document email marketing programs and project plans
  • Manage the email production processes to ensure all email elements are accurate and relevant. Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email clients
  • Manage efforts to grow the business through the development and management of new email marketing strategies and tactics including automation of marketing programs; Identify areas that need to be optimized to improve click through, leads, sales, and conversion
  • Lead email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement; Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns
  • Consult with direct response and digital marketing analytics staff to identify reporting needs and document reporting objectives, research available data sources and propose reporting solutions
  • Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs;
    Identify and recommend opportunities for cross-channel integration across email and other online or offline marketing channels. Partner with other team members on the design, implementation, measurement, and optimization of cross channel campaigns
What's needed?
  • Bachelor's degree in Marketing, Advertising, or similar field
  • 6+ years of professional experience in digital marketing and email marketing including strong hands-on experience writing campaign workflows in Adobe Campaign Classic
  • Advanced knowledge and understanding of email and compliance best practices
  • Expert level understanding of HTML, CSS, and JavaScript development for email
  • Experience leading, implementing, and optimizing email marketing programs across the entire marketing lifecycle
  • Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests
  • Experience integrating email programs with other direct channels including direct mail, search, display, and social media

What's in it for me?
  • A collaborative, energetic work environment
  • Medical, Dental, Vision, Life and Disability coverage available day one
  • Pension Plan
  • 401k available with a Company match
  • Holidays and Paid Time Off

If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you
About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis, Talent Solutions, and Jefferson Wells - creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.