B2B Marketing Specialist
3 weeks ago
Company Description
Willow (trustwillow.com) is an award-winning WealthTech platform powering financial advisors’ acquisition, growth, and retention of today’s investors: Women, NextGen, and Underrepresented groups. Through Willow's certificate programs (Advisor for Women™ and Advisor for NextGen™) and marketing platform, financial advisors gain the knowledge and content needed to better acquire these clients and align their financial plan with their personal values.
Role Description
This is a full-time remote role for a Marketing Specialist at Willow. The Marketing Specialist will be responsible for data-driven campaign development, execution, and reporting as well as the creation of content for financial advisors to use with their clients. This position requires a deep understanding of financial advisors and a strong background in HubSpot, LinkedIn Ads, and Canva.
Responsibilities
- Run data-driven campaigns to drive financial advisors to Willow's sales team
- Create high-converting audience segments, ads, and landing pages
- Create & deliver webinars to warm up financial advisor leads
- Create compelling newsletters, infographics, blog & LinkedIn posts
- Create new & improve upon existing sales materials
- Automate multiple touch points with leads
- Write content for financial advisors along side our content partners
- Reports directly to the VP of Marketing with collaboration with sales, customer success, and product teams
Qualifications
- Experience in the financial services or wealth management industries
- Demonstrate a deep knowledge of HubSpot, LinkedIn Ads, & Canva
- Excellent sales, marketing strategy, and research skills
- Excellent written and verbal communication skills
- Ability to work independently and remotely
- Bachelor's degree in Marketing, Communications, Business, or related field
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