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Market Research Consultant

2 months ago

Princeton, United States GForce Life Sciences Full time

Market Research Program Manager IV, Pharmaceuticals

Summary

The Market Research Consultant role will conduct market research in accordance with commercial strategy & insights plans. The Market Research Consultant will collaborate with cross-functional stakeholders, including the Brand Team, Medical Affairs, Clinical, and Market Access. The Market Research Consultant will conduct the planned market research to answer key business questions (KBQs) to inform business decision making for specific in-line assets.

Duties / Expectations of Role

· Identify the appropriate market research tool(s) and methodologies to answer KBQs and to inform business decisions.

· Develop RFPs for the client team’s market research projects, review the MR agency proposals, and select the best MR agency to conduct the MR project.

· Manage and execute the market research project with the selected MR agency, including stimulus material utilization, fielding, analysis, and reporting.

· Oversee MR agency work and deliverables to ensure that the project achieves the specified goal(s) and objectives.

· Provide additional project and market research management support as needed by the Director.

· Participate on team calls with cross-functional stakeholders.

Mandatory Requirements

· Ability to apply customer & market insights to inform customer & brand decision making

· Familiarity and experience with Qualitative and Quantitative primary market research tools and techniques (segmentation, messaging, positioning, patient journey, focus groups/IDIs, digital research and more)

· Ability to collaborate with cross-functional business partners, including marketing, sales, clinical, medical affairs, market access, and others

· Customer-centric approach to thinking and work

· Launch experience preferred but not required

Education/Experience

· 8+ years of experience planning and conducting primary market research in a marketing sciences/business analysis/business operations role in the pharmaceutical and/or consumer package goods industry (client or agency side)

· Bachelor’s degree, advanced degree preferred


Term & Start

· 12+ month contract with strong possibility of extension

· Full time (40hrs/week)

· Benefits included (health, dental, vision, 401k)

· Remote/Home-based

· Travel 1x/month to Princeton, NJ (launch meetings)