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Senior Integrated Content Manager
3 months ago
Job Description
Job Title: Senior Integrated Content Marketer
Reports to: Chief Marketing Officer
Department: Marketing
FLSA Code: Exempt
Status: Full-Time
Summary:
Kevin’s Natural Foods has an exciting opportunity to join our Marketing Team. We currently seek an innovative and creative digital marketing professional with a proven track record of success for the position of Sr. Integrated Content Marketer.
As the Senior Integrated Content Marketer, you will be responsible for the strategic development and execution of Kevin’s Natural Foods’ digital content strategy to support the overall brand growth. You will create and manage the day-to-day writing, editing, and publication of content across the Kevin’s Natural Foods digital ecosystem, including social (both organic & paid), PR, email, SMS, website, eCommerce and other media network partners. This position will develop and integrate our brand campaigns to deliver consistent and compelling messages across media. This role is performance-driven, with clear KPI scorecards to measure effectiveness across digital levers and campaigns.
What You’ll Do:
- Develop strategic digital marketing strategy, leveraging all digital platforms to further brand awareness, trial and engagement goals
- Create and manage social, email, and SMS content calendars, including content assets, copy creation and KPI tracking.
- Manage the integrated brand messaging and innovation updates across all web, social, mobile environments
- Build and execute an influencer strategy with associated partners
- Lead digital advertising content development and integration, across paid digital media
- Partner with eCommerce to develop robust brand offerings, storefronts, communications and related brand assets
- Collaborate with both internal and external partners, including establishing a network of brand partners to build the brand story, as well as the in-house design team to develop visual content needs.
- Other duties as assigned and necessary.
What You’ll Need:
- BA in communications, journalism, marketing, or related field.
- Proven experience in consumer marketing and engaging with online communities.
- Excellent communication and creative copywriting abilities.
- Performance-driven track record that leverages data to inform decisions; experience using digital analytical tools
- Must have experience with email marketing (Klaviyo preferred), SEO marketing, and eCommerce
- Experience managing creative resources including designers, writers, and other agency personnel.
- Genuine interest in content marketing and digital trends
What Will Set You Apart:
- Robust brand experience and/or strong interest in food and nutrition.
- Experience leading digital strategy for a consumer-led business.
- An eye for visual design, branding and creativity within digital content creation
- Ability to manage in-house photo and video shots, including shot lists, scripts, props, product, and styling.
- Desire to adapt to a start-up environment, navigating ambiguity as needed.
Healthy, Diverse Teams Breed Innovation:
Kevin’s Natural Foods is proud to be an equal opportunity employer. We deeply believe that diverse backgrounds and experiences make better teams, and we seek to attract talent from all walks of life. The team at Kevin’s is smart, humble, and passionate and we value a work environment that fosters personal development and opportunities to move within our small, but quickly growing organization.
What’s Cooking at Kevin’s Natural Foods:
Kevin’s Natural Foods is a line of healthy entrées, sides, sauces, and seasoning blends, on a mission to make clean eating delicious and accessible. Kevin’s guilt-free, sous-vide entrées and sides, and signature certified paleo, keto, and gluten-free sauces allow health-conscious home cooks to whip up delicious meals in five minutes or less.
With restaurant-quality ingredients and recipes, Kevin’s products are readily available on the shelves at leading grocery retailers nationwide including Costco, Whole Foods, Albertsons, HEB and Publix. All Kevin’s products contain no refined sugar, artificial ingredients, grains, or soy, and are made with antibiotic- and hormone-free meat. A true market disruptor, Kevin’s Natural Foods is the first clean refrigerated entrée brand. For more information, please visit www.kevinsnaturalfoods.com.
