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Director, Analytics

2 months ago

New York, United States Havas Media Network Full time

Havas Media Group North America, the Media Experience agency, is looking for a Director to join the Analytics Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.

The Director of Analytics is responsible for direct management of the Analytics team and working with account teams and their clients to undertake media and web analytics, optimization recommendations and decision modeling - including report design, data capture development and implementation processes. This candidate will work with a variety of data sources to continuously evolve the metrics used to measure the effectiveness and ROI of activity across all campaign types.

A DAY IN THE LIFE MIGHT LOOK LIKE:

  • Assist in business development and growth by working with partners and clients in developing and implementing new analytical methodologies with a targeted result of increasing revenue.
  • Provide marketing performance analysis for client engagements. Understand client’s business goals and requirements, design and develop analytic approaches tailored to its needs.
  • Work with internal and external stakeholders to develop client tools and services such as modeling, dashboard development, decision aids and business case analysis to support programs, creative and recommended solutions.
  • Work closely with the team in making specific and actionable client recommendations and sell in additional client engagements.
  • Develop data strategies (e.g. what we should capture, how we should capture it, and the triggers/decisioning as a result, etc.).
  • Partner seamlessly across the enterprise to access information and create and drive strategies and implementation.
  • Determine and implement operations procedures and lead the analytic group in the management of projects and resources.
  • Cultivate solid relationships with staff, internal partners and clients.
  • Marshal change to align with vision of the department and organization.
  • Manage a team of 4-6 employees.
  • Promote process and organizational efficiency through automation.

WHAT YOU’LL NEED/SKILLS:

  • 7+ years of experience in marketing analytics or business intelligence (focused in analytics).
  • Experience in the digital media space is a MUST
  • Demonstrated ability to apply cutting edge analytics techniques to business problems and to leverage external thinking (from academia and/or other industries).
  • Ability to translate data into insights that understand customer needs and behavioral drivers.
  • Must have a good understanding of statistical modeling, segmentation, value analysis, as well as reporting for web site, online advertising, social media, mobile, e-mail campaigns and e-commerce activity.
  • Must be capable of contributing expertise and leading efforts both in advanced analytics techniques and in ad effectiveness research and analysis.
  • Must have a track record of implementing operational excellence (process efficiencies, effective tools and technologies) in an analytics function.
  • Will be able to show they have exhibited leadership with conviction and how they have proposed new paths based on analysis findings.
  • Promotes a culture of collaboration and teamwork across organizational boundaries: ability to share techniques with analytical community.
  • Strong knowledge of strategic marketing, media, social, web site analysis, audience targeting tools and vendors, including both quantitative tracking and ad effectiveness research methodologies.
  • Strong analytical skills, reporting, dashboarding, modeling and advanced analytics experience is required.

WHO YOU ARE:

  • Self-motivated, with the ability to multi-task and work well under tight deadlines
  • Naturally inquisitive, with a strong research capability
  • Strong Communicator
  • Confident
  • Diplomatic
  • Entrepreneurial
  • Highly organized, business savvy, leadership
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • Resourceful
  • Knowledgeable in your role well enough to work independently and demonstrate initiative
  • Active participant in meetings and day-to-day interactions with an increasing level of contribution as the experience builds

ABOUT HAVAS MEDIA GROUP NORTH AMERICA:

Havas Media Group North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media – the media channels, moments and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.

Our global mission to make a meaningful difference starts at home—because we can’t grow if our people can’t grow. It’s this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients, to the inclusive programs across agencies that prioritize our people’s needs and the needs of our community. Our Values are the basis of our decision-making at Havas—from the clients we seek to the talent we attract, to what we reward and recognize in our staff, to how we reinforce these values of Taking the Lead, Having a Voice, and Showing We Care on a daily basis.

We are part of Havas Group, owned by Vivendi, one of the world's largest integrated content, media, and communications groups. Globally, we are home to more than 10,000 specialists across 150 countries worldwide, with 69 Villages. Our North American clients include Puma, Titleist, Swarovski, Fidelity Investments, Sanofi and many others. Our most important asset however is our talent. We hope you agree