Content Strategist

7 days ago


Atlanta, United States Robert Half Full time

Robert Half Marketing and Creative is currently hiring for a Content Strategist for a client in Atlanta.


Responsibilities:

· Collaborate with marketing leadership and product managers to create overall strategy and plan for social media videos/content.


· Research and review product reviews and social comments on similar products (company owned or competitive) to create content that is derived from end user feedback and comments.


· Collaborate with marketing to design impactful product campaigns.


· Generate ideas and strategy for each product that focuses on the problem/solution story and/or video ideas


· Generate content ideas that will grow demand and conversions through content/stories and drive users to websites.


· Plan content and strategy to meet video shoot and approval deadlines for product launches and social calendar.


· Optimize story/video ideas for each social media platform to best reach our audience.


· Write content for company blog and LinkedIn posts.


· Maintain knowledge of Brand Voice Guide.


· Present bold ideas but able to pivot if necessary.


· Collaborate and meet rapid turnaround times that include department feedback and are able to respond to trending moments and real-time pivots.


· Competitive monitoring of competitor and other industry leading brand content, presenting on-going qualitative insights and updates


· Currently position is hybrid: 3-days in/2-days at home; however, must be flexible to come in as needed on hybrid days.



Requirements:


· Ability to speak the “language” of our end-users, contractors, remodelers, influencers

· Minimum 3-5 years of content writing experience

· Excellent storytelling and writing skills

· Experience using Microsoft 365 (Teams, Outlook, Word, Excel and PowerPoint)


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