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Content Strategist
7 days ago
Robert Half Marketing and Creative is currently hiring for a Content Strategist for a client in Atlanta.
Responsibilities:
· Collaborate with marketing leadership and product managers to create overall strategy and plan for social media videos/content.
· Research and review product reviews and social comments on similar products (company owned or competitive) to create content that is derived from end user feedback and comments.
· Collaborate with marketing to design impactful product campaigns.
· Generate ideas and strategy for each product that focuses on the problem/solution story and/or video ideas
· Generate content ideas that will grow demand and conversions through content/stories and drive users to websites.
· Plan content and strategy to meet video shoot and approval deadlines for product launches and social calendar.
· Optimize story/video ideas for each social media platform to best reach our audience.
· Write content for company blog and LinkedIn posts.
· Maintain knowledge of Brand Voice Guide.
· Present bold ideas but able to pivot if necessary.
· Collaborate and meet rapid turnaround times that include department feedback and are able to respond to trending moments and real-time pivots.
· Competitive monitoring of competitor and other industry leading brand content, presenting on-going qualitative insights and updates
· Currently position is hybrid: 3-days in/2-days at home; however, must be flexible to come in as needed on hybrid days.
Requirements:
· Ability to speak the “language” of our end-users, contractors, remodelers, influencers
· Minimum 3-5 years of content writing experience
· Excellent storytelling and writing skills
· Experience using Microsoft 365 (Teams, Outlook, Word, Excel and PowerPoint)
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