Copywriter / Content Strategist

6 days ago

Atlanta, United States Robert Half Full time

Copywriter / Content Strategist (Retail)

Full time contract

3 days a week onsite in Buckhead


Do you have a passion for crafting compelling brand narratives and a keen understanding of the retail landscape? Are you a strategic thinker with a knack for translating complex information into engaging website copy and product descriptions? If so, we want to hear from you

We're seeking a talented and results-oriented Copywriter/Content Strategist (Retail) to join our growing team. In this full-time contract role, you'll split your time between working onsite in Buckhead (3 days/week) and remotely. You'll play a key role in developing and executing our content strategy, ensuring our web presence and product descriptions are informative, persuasive, and on-brand.


Responsibilities:

  • Develop and implement a data-driven content strategy that aligns with our business goals and target audience needs.
  • Conduct market research and competitor analysis to stay ahead of industry trends.
  • Craft clear, concise, and engaging website copy, product descriptions, and other marketing materials.
  • Maintain brand voice and messaging consistency across all content channels.
  • Collaborate with designers, product managers, and other stakeholders to ensure content accuracy and effectiveness.
  • Conduct keyword research and optimize content for search engines (SEO).
  • Track and analyze content performance to measure success and identify areas for improvement.


Qualifications:

  • 3+ years of experience in copywriting, content strategy, or a related field.
  • Proven track record of developing and implementing successful content marketing campaigns.
  • Strong understanding of retail marketing principles and consumer behavior.
  • Excellent writing and editing skills with a keen eye for detail.
  • Ability to write in a clear, concise, and engaging style for various audiences.
  • Experience with SEO best practices a plus.
  • Familiarity with content management systems (CMS) preferred.
  • Excellent communication, collaboration, and organizational skills.
  • Retail experience is required.

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