Brand Marketing Manager
3 weeks ago
Our client in the Beauty and Retail space has a need for a Brand Marketing Manager that would work within their Strategic Initiatives Marketing team This role will be for roughly 3 months, 40 hours a week and does require the candidate to be onsite in a hybrid capacity.
Brand Marketing Manager Responsibilities:
- Work with the merchandising teams to bring marketing campaigns in support of the largest promotional events.
- Execute promotional campaign plans from ideation to integration across digital, traditional, and in-store marketing channels.
- Write briefs and come up with strategic brand marketing plans that excite the channel leaders and agency partners.
- Partner and collaborate with cross-functional teams like customer growth marketing, analytics, consumer insights, media, creative, and more to ensure that the plans are clear and cohesive.
- Take campaign performance- analyze, review KPIs, and take learnings to improve for future initiatives.
- Project manage campaigns to ensure they are completed and done on time.
- Bring trends and current events into the strategic plan.
Brand Marketing Manager Requirements:
- 5+ years work experience within brand marketing- a consumer facing marketing background is preferred.
- Bachelors Degree is required.
- Experience leading 360 integrated campaigns.
- Experience working cross-functionally and with agency partners.
- Proficient with Microsoft Office and Excel.
- Previous experience working in a CPG brand is preferred.
- A passion for the clients Beauty, its products, and its guests is a requirement.
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