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Marketing Strategy Manager

2 months ago

Bolingbrook, Illinois, United States Wi-Tronix Full time

Product Marketing Manager Role at Wi-Tronix

Location: Remote

Overview:

We are seeking a skilled Product Marketing Manager to spearhead the outbound marketing initiatives for Wi-Tronix offerings. This position requires close collaboration with teams across Product Management, Engineering, Sales, and Customer Success to develop impactful marketing strategies that drive demand and position us as industry leaders.

Key Responsibilities:

  • Formulate unique messaging and product positioning for Wi-Tronix offerings
  • Create various marketing materials including brochures, presentations, and articles to support marketing efforts
  • Work in conjunction with Product, Sales, and Marketing teams to execute product launches and market entry strategies
  • Perform market research and keep abreast of industry developments to guide product innovation
  • Ensure compliance with marketing team responsibilities and controls

Required Qualifications:

  • Bachelor's degree in marketing, business, or a related field
  • Minimum of 3 years' experience in B2B or SaaS product marketing
  • Familiarity with the rail and transportation sector is advantageous
  • In-depth knowledge of SaaS and Cloud business frameworks
  • Ability to articulate product features and advantages effectively
  • Excellent communication and presentation capabilities
  • Experience with SalesForce is preferred
  • Proven track record in managing third-party agencies for marketing outputs