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Marketing Coordinator

2 months ago

Plantation, United States Gridiron Insurance Underwriters, Inc. Full time

We are seeking a dynamic, outgoing, and sales-oriented Marketing Coordinator to join our team. The ideal candidate will have experience in running social media campaigns, executing digital marketing strategies, and contributing to brand growth. This role will involve coordinating marketing activities, monitoring campaign performance, and supporting the overall marketing efforts to drive customer engagement, sales, and brand awareness


Essential Duties and Responsibilities include the following:  Other duties may be assigned.


  • Develop engaging content for various marketing platforms, including blogs, social media posts, and email newsletters.
  • Assist in the creation and execution of marketing campaigns, including digital, print, and social media.
  • Create and deliver presentations to clients, conduct online demonstrations of our platforms, and maintain regular communication to understand their needs and provide solutions.
  • Assist in implementing digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing
  • Track and analyze marketing metrics to assess the effectiveness of campaigns and recommend improvements
  • Organize company events
  • Travel to meet with clients and partners as needed to strengthen relationships and support marketing initiatives
  • Provide general administrative support to the marketing team, including scheduling meetings, preparing reports, and managing budgets
  • Conduct research on market trends, competitors, and customer preferences to inform marketing strategies.
  • Manage and update social media accounts, including scheduling posts, engaging with followers, and monitoring performance metrics.

Qualifications

  • Bachelor’s degree preferred or equivalent administrative experience
  • Proven experience with social media platforms, digital marketing tools, and analytics software
  • Knowledge of emerging trends in digital marketing and social media
  • Excellent written and verbal communication skills
  • Effective problem-solver
  • Highly organized and detail-oriented
  • Proficiency in Microsoft Office Suite: Word, Excel, PowerPoint, and Outlook
  • Excellent interpersonal skills, with an ability to work in a diverse, fast-paced environment
  • Willingness to assist wherever needed; good multi-tasking skills.