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Business Development Representative

2 months ago

Greenwich, United States AdminaHealth® Full time

Job Overview: The Business Development Representative position is an individual contributor,. As a Business Development Representative at AdminaHealth, you will play a pivotal role in our growth strategy by moving leads from marketing-qualified to sales-qualified stages; this requires gathering information regarding potential client companies and locating the decision maker(s) for benefits administration and accounting work. Your primary responsibility will be to engage with prospects listed in our existing HubSpot CRM, effectively bridging the gap between marketing initiatives and sales outcomes. This role requires a strategic approach to outreach, prioritizing research, and personalized engagement to optimize the lead qualification process.


Company Overview: Our goal is to lead a transformative shift in the employee benefits industry. We are committed to our mission of delivering unparalleled value to our customers by easing administrative challenges through cutting-edge technology. When we do our jobs well, those who cannot afford the benefits they need can now get them, and those who can afford them get better value for every dollar they spend on benefits. Our vision is the seamless and precise management of employee benefit administration, underpinned by our fundamental values:


  • Act with Integrity: We demonstrate courage and character to always do what is right.
  • Pursue Excellence: We focus our knowledge, experience and expertise to create extraordinary value for our customers.
  • Share Success: We are one team, leveraging each other’s expertise to succeed together. We understand we can achieve more together than as individuals.
  • Customer Focus: Relationships are the foundation of our success. We will bring empathy, passion and professionalism to the relationship.
  • Commit and Deliver: We are accountable to our clients and each other to deliver what we promise, take ownership of our obligations and learn from our mistakes.
  • No Swearing nor Gossiping: we do not accept that these traits build trust and respect within our organization or with our customers and partners.


Responsibilities and Duties:  

  • Develop a tailored outreach strategy for each lead, focusing on value proposition, developing an initial understanding of their benefits enrollment and payment needs, and building rapport.
  • Move leads from marketing-qualified to sales-qualified stages by assessing their interest in discussing their needs versus our solution capabilities.
  • Reach out to a minimum of 25 new people per day, using tailored communication strategies to engage each prospect effectively.
  • Conduct detailed research for prospects in the HubSpot CRM system to ask the appropriate questions regarding: (1) Identifying the individual(s) who oversee the benefits billing and payment management. (2) What is their current process for benefits billing and payment? (3) Identify current level of employee satisfaction with access to their benefits and service delivery. Are benefits easily accessible to the employee population, or filled with obstacles?
  • Effectively communicate the value proposition of AdminaHealth's solutions, document their current situation, including specific needs and wants they may have, and provide a high-level overview of AdminaHealth’s capabilities. The goal is to open the door to how the capabilities might address the lead's specific needs.
  • Schedule and coordinate initial meetings between qualified leads and our sales team, ensuring a seamless transition to launch the sales process.
  • Provide regular feedback to both sales and marketing teams on lead quality and engagement strategies to continuously improve our approach to business development.
  • Maintain accurate and up-to-date records of all activities, communications, and opportunities in the HubSpot CRM.
  • Lead the continuous improvement of the lead qualification process. Collaborate with the marketing team to refine lead generation and qualification processes based on insights gathered from outreach activities.
  • Participate in and report-out on the detailed 8:30 AM Sales and Marketing Standup meeting – leading the discussion on qualification status and process. 
  • Developing a fundamental understanding of the benefits industry administration practices and our product capabilities and services in a short period of time will be required.


Desired Skills 

  • Being a self-starter. Daily activities will require the ability to select and schedule the highest-value targets while juggling multiple priorities,
  • Expertise in one or more of the following areas: HR administration, Benefits Enrollment, Benefit Administration, Premium Billing and Payments, and/or benefits data analysis (i.e. secure data files generation and receipt).
  • Experience successfully explaining SaaS solutions in the healthcare, voluntary employee benefits insurance, or employee benefits
  • Strong emphasis on developing client relationships
  • Knowledge of competitive solutions serving the HR/Benefits marketplace
  • Very strong oral and written communications
  • Ability to ask questions to identify potential prospects and articulate business benefits during calls
  • Effective participation in conferences both virtual and on-site
  • Collaborative nature in teaming with other organizations including Customer Success
  • Hands-on expertise with CRM systems such as Salesforce, HubSpot and other digital tools


Compensation, Perks, & Benefits:

  • Competitive Compensation including Commission Plan
  • Medical/Dental/Vision/Life
  • LTD, STD, and 401(k)
  • Employee Paid HSA for HDHP
  • Generous Paid Time Off Policy
  • Free Healthy Snacks, Office Meals, and Refreshments
  • Onsite Gym
  • Exciting Entrepreneurial Work Environment


Travel: this position may require minimal travel (10% or less)


Affirmative Action / Equal Opportunity Employer: AdminaHealth does not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where AdminaHealth does business.


Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required. Duties, responsibilities, and activities may change, or new ones may be assigned at any time, with or without notice.