Marketing Manager

Garner Industries

DBA - BinMaster

Offices: 2021 Transformation Dr., Suite 2230

Production: 3435 Schworer Dr.

Lincoln, Nebraska

BinMaster Level Sensors Division

Marketing Manager

Are you a skilled marketer fluent in e-commerce and enthusiastic about digital media and marketing? Does growing a B2B industrial manufacturing company for the future excite you? Do you enjoy learning about new products and software platforms? Does a fast-paced environment appeal to you?

If you can answer yes to these questions, we may have the opportunity you are looking for

ABOUT US:

• BinMaster is a division of Garner Industries, a manufacturing company established in 1953.
• We design, assemble, and sell industrial level sensors and other material management equipment. We also design and develop inventory management software.
• BinMaster is an evolving company focused on lead generation, thought leadership, customer success, and innovation in our competitive sector.
• We have a diverse domestic and international industrial distributor and customer base.

WHAT WE WILL ASK YOU TO DO:

Strategic

• Work within the sales and marketing team to drive measurable company growth
• Display a strong grasp of current marketing tools and strategies and emerging trends
• Work cross-functionally with internal departments and vendors to develop and deliver marketing content on time and budget Play an essential role in the content strategy and hands-on daily content management for the company’s websites and e-commerce stores (Magento)
• Fulfill and optimize the integration of the company’s marketing automation, e-commerce, CRM (Dynamics 365), and ERP (Business Central) systems utilizing various SaaS platforms
• Have a vision for new and creative growth strategies, generate ideas for optimizing user and customer experiences

Creative

• Create, post, and update content for the company websites (Magento/Adobe Commerce)
• Work as part of the team to develop and execute marketing content ranging from social media posts, email campaigns, brochures, videos, blogs, white papers, feature articles, and more (Adobe Creative Suite)
• Work in tandem with our graphic artist to fulfill the company’s photography needs
• Ideate and write social media and blog posts, website and ad copy, customer case studies
• Proof-read and edit all types of marketing and sales materials as well as product collateral
• Design and develop customer education materials and lead generation strategies

Website

• Play an integral content role in the company’s websites and integrated digital marketing campaigns from concept to execution (Magento/Adobe Commerce)
• Work within the website platform daily to ensure content is current and correct
• Monitor and troubleshoot website and e-commerce orders and issues
• Assist in the development and deployment of SEO/SEM strategy to improve web traffic
• Maintain the company’s compliance with global privacy legislation

Digital

• Develop and deploy lead generation and educational programs using the company’s marketing automation platform for email, landing pages, automated campaigns, and account-based marketing (Act-On)
• Support and grow company presence by monitoring and posting content on a variety of organic and paid lead acquisition channels (GlobalSpec, AZO, Direct Industry, BulkInside)
• Optimize, grow, and interact with the media contact database to enhance public relations and article opportunities (SalesIntel)
• Strategize and execute programmatic advertising (MultiView)

Social

• Collaborate with graphic designer to create and manage paid advertising (Google, Facebook, and LinkedIn)
• Oversee the company’s social media platforms and work with the graphic designer to develop posts and content to enhance engagement and grow the company’s social media presence
• Monitor and report monthly on the performance of digital media and social marketing campaigns and make recommendations for improvement

CRM

• Oversee and analyze activity within the CRM
• Understand how to update, manage, and maintain the integrity of CRM and MA databases on an ongoing basis
• Address opt-outs and bounces to optimize deliverability, open rates, and digital reputation (Act-On, Microsoft Dynamics CRM)
• Ensure all leads from the company’s digital and trade show marketing are entered into CRM and contributing to monthly reports

Events

• Guide and support the Marketing Coordinator in the preparation and execution of trade shows, webinars, and event management including pre-event publicity to drive traffic and post-event evaluation
• Assist the human resources manager with the creation, promotion, and execution of company and employee events

WHAT YOU SHOULD BRING TO THE TABLE:

• Four-year degree in marketing, web development, computer science, or related field
• Two or more years of experience in e-commerce website content development, administration, and day-to-day management
• Four or more years of proven working experience in marketing
• Working knowledge of Adobe Creative Suite with emphasis on Indesign, Photoshop, and Premier
• Experience using Magento preferred and/or other ecommerce website content management platforms
• Basic working knowledge of HTML and CSS
• Background posting, monitoring, and reporting on LinkedIn, Facebook, Instagram, Twitter, or YouTube platforms
• Experience in Google PPC, Facebook, and LinkedIn advertising platforms
• Adept working in CRM database management and report development
• Experience using marketing automation or email platforms
• Knowledge of GDPR, CCPA, and data storage privacy legislation
• Strategic knowledge of SEO/SEM optimization practices (SEMRush)
• Experience using website analytics tools (Google Analytics)
• Strong analytical and decision-making skills and data-driven thinking
• Excellent writing and proofreading skills

DEMANDS OF THIS POSITION:

• Problem Solving – Identifies and resolves problems in a timely manner
• Communication - Write correctly, clearly, and informatively
• Business Acumen – Understands business implications of decisions; Aligns work with strategic goals
• Cost Consciousness – Adheres to budgets; Develops and implements cost-saving measures
• Judgment – Exhibits sound and accurate judgment; Supports and explains reasoning for decisions
• Motivation – Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; ability to function independently
• Planning/Organizing – Prioritizes and plans work activities
• Professionalism – Tactfully approaches others; maintains confidentiality of information
• Quality – Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Must be honest, ethical, and uphold company values

WHAT WE BRING TO THE TABLE:

• Competitive wage based on education and experience
• Strong focus on celebrating success
• Employee-focused environment
• Full health care benefits including dental and vision
• 401k with company profit sharing
• An opportunity to grow your career with diverse experience

Garner Industries provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Garner Industries utilizes EVerify.

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