Director of Retention Marketing

1 week ago

Lincoln, United States Firespring Full time

Looking for your chance to make a real impact?

Firespring, Nebraska's first Certified B Corporation®, is looking for an amazing human to join our team. We're known for providing marketing, printing and strategic guidance to thousands of brands, businesses and nonprofits in all 50 states and all over the world. Our mission is to accelerate client prosperity so we collectively do more good.

Please let us know if this position sounds like your dream job

Job Description

Are you a strategic, forward-thinking leader who thrives on enhancing client relationships and driving growth? As the Director of Retention Marketing at Firespring, you'll play a pivotal role in keeping our clients excited, engaged, and eager for more through lifecycle marketing, loyalty incentives, and targeted communications. In this role, you'll lead the development of innovative marketing strategies designed to boost client retention, create additional value, and drive cross-sell and upsell opportunities.

You'll design and execute personalized, data-driven campaigns that deliver memorable client experiences, minimize churn, and foster deeper engagement. Whether it's through email, direct mail, social media, or other channels, you'll lead the charge in crafting strategies that not only retain clients but also grow their value. You'll collaborate closely with key stakeholders across the business to ensure our retention goals are aligned with overall company strategy, using a blend of creativity and strategic insight to drive success.

If you love collaborating with cross-functional teams, are driven by data, and can't resist a challenge, this is the role for you

Tasks & Responsibilities

  • Develop and execute comprehensive client engagement and retention strategies that drive loyalty, satisfaction, and long-term value.
  • Identify client needs and preferences, segment the client base, and target data-driven marketing campaigns that deliver personalized experiences through tailored messaging, promotions, and offers across all channels.
  • Analyze client behavior, leveraging insights to create personalized offers and anticipate cross-sell and upsell opportunities.
  • Continuously monitor and optimize the client experience, from onboarding through the client lifecycle, ensuring every interaction is seamless and positive.
  • Collaborate with internal teams, including product, sales, and client success, to align retention goals with business strategy and enhance client value.
  • Develop and manage cross-sell and upsell initiatives, maximizing client lifetime value with targeted offers and timely promotions.
  • Keep an eye on retention metrics, client feedback, and satisfaction scores (NPS, CSAT) to improve retention efforts continuously.
  • Manage the budget and allocate resources to ensure we get the most value out of our marketing investments.
Qualifications
  • 5+ years of experience in B2B marketing, retention marketing, or a related field.
  • Proven ability to develop and implement successful client retention strategies that drive results and enhance client lifetime value.
  • Extensive experience with marketing automation platforms such as Salesforce Marketing Cloud, Emma, Hubspot, or Mailchimp.
  • Strong experience with campaign data analytics and reporting tools such as Google Analytics, Salesforce, or Pendo.
  • Excellent leadership and communication skills-you're skilled at rallying teams and aligning stakeholders toward common goals.
  • A balance of creative problem-solving and data-driven decision-making.
  • Familiarity with the latest marketing technologies and trends to stay ahead of the curve.
Compensation & Benefits
  • Salary-Our people are our greatest asset. We reward standout candidates with competitive pay that reflects your skills and experience.
  • Vacation-We offer unlimited, paid vacation because we believe in work-life balance and want you to enjoy time off as needed.
  • 401(k)-Save for the future with our comprehensive 401(k) plan and access to professional financial advisors.
  • Fun-We believe work should be enjoyable. Our vibrant culture includes team activities, events, and a lively atmosphere that makes every day at Firespring a blast.
  • Positive Community Impact-Get involved in the community with one paid day off each month to volunteer in causes you care about.
  • Miscellaneous Benefits-Enjoy perks like unlimited soft drinks, tea, and beer. Flexible scheduling options are available to help you balance your personal and professional life.

Ready to lead with precision at Firespring? Let's shape the future together.

While we genuinely appreciate your interest in joining Firespring, we'll only be able to respond to the most qualified candidates.

Firespring is an EEO/AA employer.

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