Trade Marketing Coordinator

2 months ago

Vancouver, United States Nuna Full time

As innovators of premium pet gear with a timeless style, TAVO Pets (from the makers of Nuna) is a Global Brand, growing exponentially in the U.S. Market.


Our corporate office is nestled in scenic Berks County, PA, while our West Coast office and Distribution Center are in Vancouver, WA.


Tavo's consistency and attention to detail in producing high-quality products for families are mirrored within the Vancouver work environment as evidenced by the inviting entryway of herringbone floors, moss sign, and brilliant lighting. Gym facilities and a breakroom featuring a full kitchen and fireplace serve to enhance the workday. Our health and welfare benefits, like our pet and baby gear products, are superior, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design and a 401(k) with a 6% Employer Match.


We are currently seeking a Trade Marketing Coordinator to support our retail partners by implementing and managing trade marketing initiatives, both in-store and digital. Your focus will be to enhance brand visibility, contributing to brand growth, and foster strong relationships with retail partners to ensure Tavo’s success in the market.


We are seeking someone who thrives in a start-up environment and can think holistically about all aspects of retailer marketing for this new brand. This role requires a proactive, detail-oriented individual who is passionate and eager to contribute to brand growth.


ESSENTIAL DUTIES AND RESPONSIBILITIES

Planning & Communication

  • Develop and execute trade marketing strategies designed to support retail partner success.
  • Design and launch marketing campaigns and product introductions that adhere to brand strategy and sales goals.
  • Create and implement a cohesive communication framework and content plan, collaborating with sales and account services to ensure effective messaging of product and campaign launches.
  • Ensure consistent messaging and branding across all retail channels, working closely with internal teams to align efforts.
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
  • Build and maintain strong relationships with retail partners to identify opportunities and challenges and adjust plans accordingly.
  • Create competitor analysis and provide recommendations on product marketing within our retailer space.


In-Store Support

  • Collaborate with internal teams to create effective marketing materials for sales and store associates to support product launches, brand awareness, and ongoing education.
  • Manage inventory, budgets, and distribution for marketing materials and giveaways, ensuring efficient order processes and timely delivery.
  • Process visual merchandising requests and facilitate communication, design, build, and install with internal teams, vendors, and retailers.
  • Support the execution of in-store events, providing printed and digital support as needed.


Digital Support

  • Compile product data for retailer’s e-commerce launches and ensure compliance with retailer content requirements.
  • Support the cross-collaboration between Nuna and Tavo with our retail partners.
  • Conduct audits to ensure optimal brand exposure, accurate product listings, and effective use of marketing assets.
  • Oversee the digital asset management system to ensure customer assets are available according to the launch and the calendars are up to date.
  • Issue and update creative briefs in correspondence with customer-specific asset requests, product launches, sales support, social media assets, and digital marketing programs.
  • Collaborate with the creative team to create eye-catching and educational marketing materials.


Other

  • Manage, forecast, and maintain budget and processing for all trade marketing activities.
  • Research, compare, and manage vendor relationships related to the execution of customer-specific needs, such as printed assets and POS materials.
  • Develop best practices to streamline department processes.
  • Provide general departmental support on special initiatives as needed.
  • Collaborate closely with the Trade Marketing and Brand Marketing teams to ensure effective campaign execution.
  • Participate in team and cross-functional meetings, giving relevant updates to senior leadership.


This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.


REQUIREMENTS AND QUALIFICATIONS

Education & Experience

  • Bachelor's degree in business or marketing, or equivalent experience is preferred.
  • Three (3) to five (5) years of professional experience in marketing or related field.
  • Experience in the consumer-packaged goods industry is highly desirable.
  • Experience in B2B marketing environment is a plus.


Technology

  • Technology Savvy and proficient in using MS Office Suite; Required: Expert/Super User level Excel and PowerPoint.
  • Familiarity with Digital Asset Management software - Bynder preferred.
  • Familiarity with Project Management software; Wrike preferred.
  • Familiarity with Expense Reporting software; BILL preferred.
  • Ability to learn new software with ease.


Competencies

  • Excellent planning, project management, and organizational skills to manage multiple trade marketing activities and resources simultaneously, ensuring deadlines are met.
  • Strong oral and written communication skills to engage with all levels of management and internal/external customers.
  • A strong sense of urgency and ability to manage details while adapting to changing priorities in a fast-paced environment.
  • Comfortable coping with change and making decisions without having the complete picture.
  • High degree of flexibility and ability to troubleshoot and prioritize demanding assignments under pressure.
  • Possess a strong can-do attitude and openness to constructive feedback.
  • Consistent attention to detail and customer service skills, with a keen ability to identify internal customer needs.
  • Ability to remain poised under pressure and adapt to new circumstances.
  • Leverage organizational and communication skills to deliver multiple projects on time and within budget.
  • Highly motivated, seeking ways to optimize processes and simplify complex ideas into actionable goals.
  • Skilled in managing relationships with cross-functional team members and key external partners.
  • Ability to work independently and collaboratively to meet project deadlines.
  • Positive attitude with a proactive approach to problem-solving.
  • Eager to learn and engage with the functions of the trade marketing department from the ground up.


Other

  • Travel: Domestic up to 15% as business needs warrant to include periodic travel to regional markets for events and research.
  • Ability to work extended hours as business needs warrant, may include nights and weekends.


Applicants must be currently authorized to work in the United States on a full-time basis.

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