VP, Influencer Strategy

3 months ago

New York, United States HangarFour Creative Full time

Who We Need

We’re here because we want someone awesome to join our crew: A seasoned and innovative VP of Influencer who will play a leadership role both within the agency and lead influencer efforts and strategy across a variety of clients. This role will oversee a team of Directors and Strategists and report into the SVP, Account Services.


We need someone who is passionate about the ever changing landscape of creators and influencers, has an impressive digital rolodex of influencers and managers to match. You have your finger on the pulse of where influencers are activating and what kind of content moves the needle, not just for likes, comments and shares, but yields measurable ROI for clients. In addition to this, you are able to help define the future of the agency’s influencer offering and grow and manage a team.


You’re organized, detail oriented and a relentless negotiator when it comes to ensuring that you’re securing the right talent for the best fee. You love digging into platforms like CreatorIQ or Celebrity Intelligence but also value the beauty of a well-organized excel doc.


You’re a team player and while you’ve planted yourself in the influencer strategy lane, you also understand how influencers play into the larger 360 marketing lens that could include social media, experiential, PR or video production.


You’re are communication-obsessed, utilizing any and all forms (i.e Slack, email, Teams, etc.) to ensure you’re connecting in a timely manner with colleagues and talent/managers.


You have a positive, healthy management style that includes a balance of ensuring work gets done on-time and accurately while also trusting teammates to support you and the agency.


You’re tough and agile and know that at any moment a campaign could shift, an influencer’s dog could get sick or current events could require a pivot and aren’t afraid to roll up your sleeves and send out a few extra emails to your friendlies to fill a spot, postpone a campaign or deliver difficult news.


In this position you will work closely with H4’s leadership and internal teams across the HangarFour as well as our PR partners at DKC, to develop innovative programming that engages, builds brands and achieves measurable ROI results.

Who We Are

We are HangarFour a creative agency under the umbrella of our PR partners at DKC. Who we actually are is a scrappy, close-knit crew of multi-talented creatives who play a variety of roles and pride ourselves on big clients for which we deliver big results. With us, the ability to step in and step up to make ideas happen is what makes us stand out to our clients and the industry. It is essential that you have that vision too.


Duties & Responsibilities:

· Partner with your team and cross-discipline teams, account management leads and team members, new business development, and creative to generate influencer strategies and concepts to support the client’s business goals and objectives.

· Lead and manage a team of between 3 and 5 members at any given time.

· Support and take the lead in business development opportunities as required.

· Collaborate with the Analytics and Measurement team to take data and develop actionable insights and strategic recommendations for insights, competitive reports, and strategic POV related to influencer campaigns.

· Develop briefs and pull in necessary colleagues to activate against. Helps develop, present and execute influencer strategies to address those client briefs.

· Take the lead in developing internal presentations, input, client-facing agency POV/strategic foundation, and research.

· Contribute to department development of new insights, innovations, trend forecasting, and strategic thinking.

· Demonstrate strong influencer, social media and digital understanding and the ability to effectively communicate these ideas, proposals, scopes and questions to internal team members, as well as to clients.

· Contribute to new business pitches both with ideation and execution along with actively seeking new opportunities with contacts and friendlies.

· Develop pitch decks with account teams that address client strategy and tactical concerns.

· Facilitate brainstorming sessions and workshops designed toward specific outputs and client solutions.

· Generate and present thought leadership on behalf of the agency.

· Desired Skills and Experience:

· Minimum 8-10 years hands-on experience in an influencer, social strategy role, with responsibilities including: influencer vetting, negotiations, contracting, measurement and reporting

· 4+ years experience managing direct reports.

· Deep understanding and knowledge of the consumer digital ecosystem, particularly how brands can be impactful across social media, influencer marketing, and storytelling through a variety of content formats

· Strong communication skills: written, verbal, presentations, and meeting facilitation in both individual and group settings.

· Detail-oriented, flexible, and willing to work in a fast-paced, demanding client-focused environment.

· Strong follow-through and drive towards set deadlines.

· Extensive experience with influencer management and strategy.

· Sizable digital rolodex and ability to demonstrate key relationships with influencers and managers.

· A skilled negotiator who can manage a client budget while maximizing their spend via strategic deliverables build with contracted influencers

· Works well with others, a collaborative team player who excels in a group setting.

· Paid whitelisting experience is a plus but not a requirement

· Knowledge of platforms like but not limited to: CreatorIQ, Meltwater, Sprout Social, NetBase, Celebrity Intelligence

· Strong knowledge of Microsoft Excel and/or Google Sheets

· Ability to build and manage client budgets and OOP spends

· Attitude Basics:

· Self-starter and ability to self-manage: you will be working closely with the internal team, but we will rely on you to keep your own deadlines on our fast-paced calendar of projects and manage your clients independently

· Incredibly organized, detailed and meticulous

· A player we can count on: Always organized so you can move fast with us and willing to put in the extra time and effort with the team on projects when needed

· Someone who makes others’ lives easier: When something goes wrong, you can figure out a way to solve it with the team and get the job done

DKC is proud to be an equal opportunity workplace dedicated to pursing and hiring a diverse work force

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