Marketing Director

1 month ago

Fair Oaks, United States Fair Oaks Farms Full time

Position Title: Marketing Director


Reports To: COO


Location: Fair Oaks, IN


About Us


At Fair Oaks Farms, we provide an immersive experience where guests come to explore family-owned farms and reconnect with nature, animals, and our planet. We provide an escape to the country with acres of great fun, fresh food, and learning for the entire family. Our scenic campus includes a variety of offerings, enrichment programs, tours, and a connection to the community where our guests can learn about our animals, farming practices, and nutrition. We offer multiple elegant event spaces that accommodate everything from conferences to weddings and concerts. We delight our guests with our kitchen’s mouth-watering farm-to-table food and provide relaxing accommodations with our on-site hotel. But our greatest strength is our founder led team. It is the passion, entrepreneurial mindset, and hard work of over 300 dedicated team members that make a difference in the lives of our guests. Working together as a family, our team brings forth the enthusiasm, creativity, and collaboration to provide an exceptional agritourism experience for our guests and fulfill our vision to feed the world’s heart, mind, and body.


Position: The Marketing Director is responsible for aggressively growing attendance and sales across the Fair Oaks Farms destination. This starts with a strong understanding of our company’s mission, vision & values. The Marketing Director will lead a team of direct marketing reports and agency partnerships to implement strategies that increase awareness and drive conversions. Proven project management and creative management skills combined with clear communication will build Fair Oaks Farms into a nationally recognized destination resort.


Our ideal candidate is a results-oriented individual who is proficient at managing a broad set of customer offerings. The ideal candidate can presenting the full range of product offerings to customers and third party marketing agents in a clear and compelling manner.



Responsibilities:


Planning & Project Management

Develop, track, and execute annual marketing plans that present customer opportunities from the full range of business segments at the right time to the right audience for aggressive growth in each business segment.

Steward performance and DME to ensure targets are achieved.

Rapidly adapt based on the macro-environment, category dynamics, and in-market results.


Creative & Connections Excellence

Lead the development of best-in-class creative in terms of impact and persuasion to bring brand architecture to life.

Develop connections plans that drive consumer engagement, continuously optimizing ROI and effectiveness based on in-market results and marketing mix learnings.

Oversee design through agencies, freelancers, and in-house personnel.


Omni-Channel Plan Development

Partner with operations, finance, special events, e-commerce, and sales to build offerings and promotions that strengthen customer experiences and brand connection.


Insights Led Decision Making

Building analytics and KPIs across all business lines, events, and programs that inform both long term and near-term decision making.

Assess and interpret KPIs to grow engagement, brand affinity, and sales.


Team Leadership & Development

Build an emerging team of four marketers plus consultants and agency partners.

Work as a department within our team to enhance unique strengths and capitalize on areas of improvement.

Live the values of the company and propagate the culture across the team.


Qualifications:


Consumer Marketer with a GM Mindset. A marketer who leads with data and insights to shape strategy and plans. Highly competent in finance, sales, operations, and leverages this knowledge when making decisions.


Collaborative Team Leader. A team leader who develops the individuals supporting the marketing team while collaborating with sales and operating teams to deliver continuously improving customer experiences that exceed customer expectations in a dynamic and fast-moving environment.


Exceptional Communication Skills. Ability to communicate clearly and creatively in both written and spoken form suitable for each environment. Improve the quality of customer interactions and communications across high-priority target audiences, leveraging key insights and action plans. Adept at leveraging public relations and social media influencers to promote the brand.


Results Driven Self Starter. Delivers results with limited guidance.


Experience and Education:


  • Bachelor’s degree in marketing or closely related field, MBA highly desirable.
  • Minimum 10 years of brand marketing experience with at least 5 years in a leadership role
  • Understanding of the Customer Journey and application of proper execution based on strategy.
  • Strong written and visual communication skills.


Requirements:


  • Position is on-site in Fair Oaks, Indiana.
  • Ability to work hospitality hours – nights, weekends, and holidays as needed.
  • Desire to work in an entrepreneurial, startup mentality to build from the ground up, achieve big wins, and create sustainable marketing practices.


*Pay is based on experience

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