Digital Marketing Specialist
2 weeks ago
Securitas Technology, part of Securitas, is a world-leading provider of integrated security solutions that protect, connect and optimize businesses of all types and sizes. More than 13,000 colleagues in 40 countries are focused daily on our purpose to help make your world a safer place and our commitment to deliver an unparalleled client experience. With clients at the heart of all we do, our people, knowledge and technology power our connected ecosystem of health, safety and security solutions and services. To learn more, visit securitastechnology.com.
Securitas Technology Is a world leader and global provider of security, health and safety solutions and services. We're guided every day by our commitment to making the world a safer place. We are seeking a dynamic and experienced Digital Marketing Specialist to join our team.
The ideal candidate will be responsible for assisting in the execution of comprehensive digital marketing strategies to enhance brand awareness, engagement, and conversion.
This Individual will partner with cross-functional teams and generate regular reports on key performance indicators (KPIs) and provide insights for optimization. Reporting to the Director of Marketing, this person will be an Integral member of the marketing team.
At Securitas Technology, we believe in celebrating our differences and creating a supportive environment where all voices are welcomed, appreciated and represented. Here, our colleagues are empowered to think big, fail fast and push the boundaries of Innovation. As a purpose-led organization, we aspire to make a difference every day - and we're looking for the best and brightest to join our team.
Responsibilities:
- Campaign Coordination: Collaborate with the marketing team to plan and execute digital campaigns across various channels (social media, email, PPC, SEO, etc.).
- Coordinate timelines, resources, and tasks to ensure smooth campaign execution.
- Monitor campaign performance and provide reports to analyze the effectiveness of each campaign.
- Content Management: Assist in content creation and management across digital platforms
- Ensure content is aligned brand voice, messaging and SEO strategies.
- Schedule and publish content on various platforms, maintaining content calendars.
- Social Media Management:
- Create, curate, and schedule engaging social media content
- Monitor social channels, engage with the audience, and respond to inquiries or comments.
- Analyze social media insights and metrics to optimize content and strategy.
- Email Marketing:
- Manage email lists, segmentations, and automation workflows.
- Help in the creation and execution of email marketing campaigns.
Analytics and reporting: Work with Website Manager to generate regular reports on key performance indicators (KPIs) and provide insights for optimization.
- SEO and SEM Support:
- Assist in keyword research, on-page optimization, and link-building efforts to improve search engine rankings.
- Support paid advertising campaigns (Google Ads, etc.) by monitoring performance and making suggestions for optimization.
- Bachelor’s degree in marketing or similar field
- Minimum of 5-7 years of experience as a Digital Marketing Specialist or similar role
- Experience with digital marketing automation software
- Experience with Google Ads and Google Analytics
- Knowledge of web publishing
- Proficiency with SEO tools
- Excellent multitasking skills
- Strong analytical skills
- Highly developed attention to detail
- Ability to prioritize tasks and meet deadlines
- Highly competitive salary
- Company training and industry leading certification program
- Company Vehicle
- Company Cell Phone
- Medical, Dental, Vision, and Life Insurance
- Company Paid Short Term and Long-Term Disability
- 401K with 60% Match up to 6% of salary
- Paid vacation, holiday and sick time
- Educational Assistance
- Exceptional growth opportunities
- Wide variety of employee discounts on travel, equipment, and more
We are a nationwide provider of security solutions and an equal opportunity employer committed to a diverse workforce. Our core values of Integrity, Vigilance and Helpfulness are proudly demonstrated daily by our employees to our customers and the communities we service.
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