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Digital Strategist

3 months ago

Birmingham, United States Calculated Hire Full time

Description

Alabama Power is looking for an experienced digital content creator and strategist to support marketing programs through digital channel orchestration, including content development, project management and hands-on platform work. We are seeking someone with the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive to support campaigns from concept to delivery, and a keen eye to develop content and messages that drive results.

The successful candidate will create a variety of marketing assets – including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers.

The candidate must have demonstrated success in creating professional, compelling marketing content, specifically for web and email.

Major Job Responsibilities Include:

  • Create messaging and content that will drive adoption and usage of Alabama Power’s growing number of products and services.
  • Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects.
  • Participate in content and creative development to drive user engagement, adoption and digital sales of Alabama Power products
  • Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements
  • Function as a subject matter expert on email and text communication content performance and cadences
  • Create A/B tests for digital content when deemed necessary
  • All content and digital strategy requests related to achieving the goals of Alabama Power

Candidates with the following qualifications are encouraged to apply:

Education

  • Bachelor's Degree

Experience

  • 3 years of experience in content marketing, communications or related field
  • SEO optimization across all content, including keyword targeting, interlinking and general best practices
  • Creating email templates, segments and landing pages with embedded forms in a marketing automation platforms a plus


Knowledge, Skills and Abilities

  • Strong project management skills and experience managing multiple complex deliverables under tight deadlines
  • Ability to craft messages appropriate for different media and apply them in a marketing automation platform
  • Solid track record for creating compelling messages for different verticals and target audiences
  • Familiarity with effective content distribution methods and experience using content management tools and programs
  • Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images and video
  • Penchant for accuracy and details


Eight Eleven Group (DBA Calculated Hire) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, citizenship, disability, genetic information, gender, sexual orientation, gender identity, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state, and local laws.

ABOUT EIGHT ELEVEN:

At Eight Eleven, our business is people. Relationships are at the center of what we do. A successful partnership is only as strong as the relationship built. We’re your trusted partner for IT hiring, recruiting and staffing needs.

For over 16 years, Eight Eleven has established and maintained relationships that are designed to meet your IT staffing needs. Whether it’s contract, contract-to-hire, or permanent placement work, we customize our search based upon your company's unique initiatives, culture and technologies. With our national team of recruiters placed at 21 major hubs around the nation, Eight Eleven finds the people best-suited for your business. When you work with us, we work with you. That’s the Eight Eleven promise.

Eight Eleven Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, citizenship, disability, genetic information, gender, sexual orientation, gender identity, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state, and local laws.