Digital Advertising Strategist

2 days ago


Birmingham, Alabama, United States EBSCO Full time
Job Title: Digital Advertising Specialist

PRADCO Outdoor Brands is seeking a highly skilled Digital Advertising Specialist to lead our paid advertising efforts and drive sales growth across various platforms. As a key member of our marketing team, you will be responsible for optimizing existing performance, identifying new audiences, and developing strategies to expand customer acquisition and retention channels.

Key Responsibilities:
  • Manage Amazon Marketing Services and optimize Google Ads and Bing Ads campaigns for direct-to-consumer e-commerce brands.
  • Develop and execute SEO strategy plans to improve website traffic and conversion rates.
  • Manage account budgets and ensure monthly spend aligns with allocated budgets and financial goals.
  • Utilize software programs to conduct comprehensive keyword research and gather competitor insights.
  • Manage other digital campaigns such as YouTube, display, and remarketing/retargeting.
  • Explore and recommend new advertising platforms, services, and tools.
  • Optimize and report on campaign performance and key performance indicators (KPIs).
Requirements:
  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
  • Minimum 2 years of experience in paid search and online campaign management.
  • Mastery of SEM fundamentals and bid and budget management systems.
  • Strong proficiency in Microsoft 365 tools, particularly Excel.
  • Proven experience with Amazon Vendor Central, DSP, and Amazon Sponsored Ads platforms.
Preferred Skills:
  • Knowledge of market research techniques and ability to develop research strategies.
  • Deep understanding of best practices for campaign structure and organization across Amazon, Google, and Bing Advertising channels.
  • Advanced knowledge of Looker Studio, Microsoft Office Suite, and Outlook.
  • Outstanding organizational, interpersonal, and communication skills.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons based on race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.



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