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Vice President of Marketing and Commercialization

3 months ago

Chicago, United States WellNow Urgent Care Full time

WellNow Urgent Care is here to help our patients get well. Founded in 2011, we have quickly grown, with over 180 locations across New York, Illinois, Indiana, Ohio and Michigan. Putting people at the heart of everything we do we focus on providing the best care for both our patients and our employees.


WellNow is a part of TAG – The Aspen Group (TAG) is the only brand-driven, multi-sided healthcare platform in the U.S. and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.


We are currently seeking a VP of Marketing and Commercialization to spearhead commercial excellence, oversee day-to-day operations, drive growth initiatives and lead strategic development for our urgent care centers at WellNow Urgent Care. This role will play a pivotal role in creating meaningful brand experiences and driving engagement for both our patients and internal teams. The VP of Marketing and Commercialization will oversee all marketing channels, leading the end-to-end customer experience and ensuring a cohesive brand identity delivers on key performance indicators. This position demands a collaborative leader who can ensure operational efficiency while delivering impactful and innovative marketing strategies.


Core Responsibilities:

  • Overall business leader of WellNow’s growth objectives; is responsible for proposing and delivering on omni-channel P&L objectives including full funnel, customer experience, and revenue KPIs:
  • Drive revenue growth and efficient patient acquisition while maintaining high levels of patient satisfaction.
  • Establish key performance indicators and reporting metrics to track progress against marketing objectives and optimize marketing efforts.
  • Design, deliver, optimize, and manage the end-to-end digital journey and all digital assets.
  • Comprehensively owns the brand.
  • Develop and implement a playbook for integrating marketing and customer experience best practices across our urgent care centers, establishing our capability to be a leading urgent care provider.
  • Lead the development and execution of the marketing and digital strategy, corresponding tactical business plans, organizational blueprint, and development of required capabilities to succeed
  • Work closely with finance, ensure sales and profitability targets are on track to quarterly and annual plans; Collaborate with clinical, operational, HR, and communications teams to ensure alignment and support for marketing initiatives.
  • Serve as an internal evangelist, painting a compelling vision for the future and fostering collaboration across the organization.
  • Utilize analytics and consumer insights to optimize the patient journey and drive continuous improvement in marketing effectiveness.



Qualifications:

  • Minimum of 10+ years of demonstrated digital, e-commerce, and brand marketing experience, with a track record of building and leading high-performance marketing teams.
  • Demonstrated track record for driving growth in multi-unit omni-channel businesses
  • Demonstrated relationship building, project management and/or agency account management experience
  • Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels of the organization; clear, concise, and persuasive with ability to influence, while balancing an openness to others’ opinion
  • Proven experience driving growth in multi-unit omni-channel businesses, preferably in the healthcare industry.
  • Experience working in a matrixed organization, where influencing skills are critical to success.
  • Strong analytical skills, with the ability to leverage data and consumer behavior trends to generate creative marketing ideas.
  • Highly goal-oriented and resilient in the pursuit of growth, with a process-oriented and well-organized approach to project management.
  • Process oriented, and well organized; able to bring alignment behind an initiative, keep it on track, and lead it through successful execution