Senior Manager of Media Planning

Found in: Appcast Linkedin GBL C2 - 1 week ago

San Bruno, United States Sam's Club Full time

*This position will be hybrid. Candidates must be located near one of the following cities (relocation assistance is provided):

Hoboken, NJ

San Bruno, CA

Bentonville, AR


At Sam’s Club, we are member obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam’s Club Member Access Platform (MAP) is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.


This is a unique opportunity to join a fast growing, highly visible team within Sam’s Club. We believe all digital advertising can be targeted and accountable – and we have Sam’s Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam’s and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam’s overall growth strategy.


The Senior Manager, Media Planning & Strategy heads a dynamic team responsible for developing and driving strategic, comprehensive cross-channel media plans across MAP’s entire product portfolio (owned & operated, programmatic, display, social, search, etc.). This position also oversees the career development and work product quality of individual Media Planning team members.


Ideal candidates will have an extensive digital/retail media planning background with a strong understanding of online marketing solutions. They should also have a strong knowledge of end-to-end digital media campaign operations (i.e. ad serving, measurement, verification, etc.). A demonstrated history of managing high-performance teams is required.


Responsibilities

  • Manage a team of media planners responsible for translating client goals into strategic media solutions and ensure strategic consistency across all elements of plan development and implementation.
  • Own the daily functional management, triaging and conflict resolution of issues for the Media Planning team.
  • Instill strong operational rigor and discipline across the team to ensure standardization and harmonization of workflow across cross-functional teams.
  • Regularly assess all steps within the media planning process to resolve inefficiencies and redundancy.
  • Partner with Account Management, Ad Sales, Campaign Management, Creative Operations, and Search Center of Excellence teams ensuring the delivery of high-quality strategic recommendations that are meeting client objectives and SLAs.
  • Attend Advertiser calls as needed to provide leadership coverage and strategic recommendations
  • Partner with Head of Ad Operations on ongoing training and development for the Media Planning team ranging from industry to soft skills.
  • Work with Director of Campaign Management to build a seamless flow across pre and post-sales functions
  • Develop and deliver regular reporting on overall campaign stats (i.e. performance, coverage, workload, etc.)
  • Coach and mentor a high performing team of Media Planners on performance goals and career growth
  • Develop, grow, and maintain relationships with internal teams through exceptional client service.
  • Partner with Yield & Inventory to drive clarity with pricing and inventory availability for Media Planning team.


Preferred Qualifications

  • 8+ years of experience in strategic media planning, account management, or digital media campaign management within search, publisher display media, network media buys, and/or social media
  • 3+ years of management, mentorship, and/or lead responsibilities
  • Retail media network experience strongly preferred
  • Strong analytical thinking and the ability to clearly communicate findings and solutions, both in-writing and verbally
  • Strong understanding of advertising technology and data/performance measurement trends
  • Demonstrable success as a leader of change, by achieving operational excellence by optimizing processes and systems
  • Understand upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
  • Demonstrates strong leadership with the ability to build, train, coach and develop a high performing team
  • Ability to move fast, be bold, and thrive in a dynamic, quickly changing environment
  • Ability to effectively influence and communicate cross-functionally with a strong focus on collaboration
  • Strong project management skills
  • Excellent communication and writing skills
  • Capability to work proactively under pressure and handling multiple ad-hoc requests
  • Ability to advise partners on best practices and areas of opportunity



Benefits & Perks

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

Who We Are

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, operating almost 600 clubs in the US. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business

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