Senior Manager, Product Marketing

Senior Manager, Product Marketing - Display
At Sam's Club, we are member obsessed. We look to add value to the Sam's Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam's Club Member Access Platform (MAP) is the nexus of Supplier - Marketer - Merchant partnership and is responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.
We believe all digital advertising can be targeted and accountable - and we have Sam's Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam's and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam's overall growth strategy.
As a Senior Product Marketing Manager within Sam's Club MAP, you will be a leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits.
The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that address customer needs, build strong cross functional relationships, and has a demonstrated track record of launching new products, influencing senior executives, and driving product adoption of innovative solutions. Experience working with display advertising, DSPs, Ad Agencies, and an understanding of the AdTech ecosystem covering search advertising, programmatic, video, creative, measurement, and ecommerce is preferred.
Display advertising experience
Ad Tech/Digital Ad Products
Translate complex technology and product and engineering documents into compelling marketing materials
Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, sales enablement materials, sales pitch decks, case studies, and other customer collateral, quarterly business reviews, story narratives and for new product releases and enhancements focused on product adoption and revenue growth
Develop and lead sales trainings sessions as the product expert, partnering closely with marketing and training teams as part of internal awareness and education
Work and partner with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams
Support the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages
Be an advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams
Help the development of thought leadership on market and competitive trends
5 to 7 years of experience in product marketing. 3+ years in digital marketing, digital advertising or B2B software
~3+ years of experience in marketing or marketing communications
~ Preferred expertise and experience in the adtech, martech, and related technology ecosystem including digital media, SaaS, and agencies
~ Solid technical understanding of DSPs, display advertising, audience targeting, and optimization leveraged by advertisers and brands
~ Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams
~ Exceptional communication skills in both writing and presentation
~ Analytical, a problem solver and data-driven
~ Structured and a strategic thinker
~ Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles
~ Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)


Senior Manager, Product Marketing - Display
The Sam's Club Member Access Platform (MAP) is the nexus of Supplier - Marketer - Merchant partnership and is responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.
We believe all digital advertising can be targeted and accountable - and we have Sam's Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam's and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam's overall growth strategy.
As a Senior Product Marketing Manager within Sam's Club MAP, you will be a leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits.
The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that address customer needs, build strong cross functional relationships, and has a demonstrated track record of launching new products, influencing senior executives, and driving product adoption of innovative solutions. Experience working with display advertising, DSPs, Ad Agencies, and an understanding of the AdTech ecosystem covering search advertising, programmatic, video, creative, measurement, and ecommerce is preferred.
Display advertising experience
Ad Tech/Digital Ad Products
Translate complex technology and product and engineering documents into compelling marketing materials
Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, sales enablement materials, sales pitch decks, case studies, and other customer collateral, quarterly business reviews, story narratives and for new product releases and enhancements focused on product adoption and revenue growth
Develop and lead sales trainings sessions as the product expert, partnering closely with marketing and training teams as part of internal awareness and education
Work and partner with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams
Support the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages
Be an advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams
Help the development of thought leadership on market and competitive trends
5 to 7 years of experience in product marketing. 3+ years in digital marketing, digital advertising or B2B software
~3+ years of experience in marketing or marketing communications
~ Preferred expertise and experience in the adtech, martech, and related technology ecosystem including digital media, SaaS, and agencies
~ Solid technical understanding of DSPs, display advertising, audience targeting, and optimization leveraged by advertisers and brands
~ Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams
~ Exceptional communication skills in both writing and presentation
~ Analytical, a problem solver and data-driven
~ Structured and a strategic thinker
~ Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles
~ Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)

At Sam's Club, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. 00Additional compensation includes annual or quarterly performance incentives.Regional Pay Zone (RPZ) (based on location)- Stock equity incentives Minimum Qualifications... Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.