Director of Marketing Communications
2 weeks ago
Responsibilities
- Develop and implement comprehensive marketing communications strategies and plans for the region, in line with business objectives and brand identity
- Lead and manage a team of marketing communications managers and specialists, offering guidance, coaching, and feedback to ensure effective execution
- Foster strong relationships with internal and external stakeholders, including senior management, media, agencies, partners, and customers
- Evaluate and optimize the performance and impact of marketing communications activities and campaigns using various metrics and tools
- Manage the marketing communications budget and resources efficiently and effectively
- Collaborate with regional product and market experts to create and execute marketing communications plans tailored to the RAM market
- Oversee marketing plans for Mexico, Central America, South America and Canada
- Facilitate communications planning and omnichannel marketing approaches to adapt to market and company changes effectively
- Collaborate with imaging partners to drive market penetration and execute co-marketing programs in the Region
- Bachelor's or Master's Degree, or equivalent work experience
- Minimum of 10+ years of marketing-related experience in healthcare B2B
- Cross-channel marketing communications experience, particularly in digital space and public relations
- Proficiency in working within complex matrix global organizations
- Demonstrated leadership skills in leading cross-functional teams and influencing without direct authority
- Ability to thrive in a fast-paced, self starting environment
- Experience working across cultures and internationally in a matrixed environment
- Strong communication, leadership and influencing skills
- Ability to communicate key messages effectively
- Excellent verbal and written communication skills
- Experience in medical technology
- Advanced degree (e.g., Marketing, MBA, Advertising, Communications, etc.)
- Proficiency in Workfront, Salesforce, QlikSense, Definitive Healthcare, Percolate
- Proficiency in Spanish and/or French as a second language
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
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