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Marketing & Audience Outreach Officer

3 months ago

Kalamazoo, United States Korn Ferry Full time

Korn Ferry has partnered with our client on their search for the role, Marketing & Audience Outreach Officer.


Our client is committed to Equal Employment Opportunity and diversity, equity, and inclusion. Qualified candidates from underrepresented populations are encouraged to apply.


As the Marketing & Audience Outreach Officer, you will play a critical role in expanding our client's reach and impact. Reporting to the Director of Communications of Global Outreach, you will work on projects that further our client's mission as a champion for faith and spirituality. The ideal person has 10+ years of hands-on experience managing outreach or marketing initiatives with a proven track record of growth. You have a proven ability to reach target key publics and quantify campaign impact through content strategy, metrics analysis and reporting.


This is a full-time position located in Kalamazoo Michigan with a flexible schedule, allowing up to percent hybrid work, each week. Tuesday and Wednesdays are required in person, allowing this person to join our staff in our important culture and spiritual development work.


This position pays $105,000 per year and is eligible for a comprehensive benefits package including medical, dental, vision, prescription, 401k, 5 weeks accrued paid time off, and an extensive wellness package, along with opportunities for professional and spiritual development, fostering both your skill growth and inner well-being.


RESPONSIBLITIES

Outreach, Marketing, and CRM Database Responsibilities (30 percent)

  • Conduct market research to identify new outreach opportunities and underserved audiences.
  • Develop targeted outreach campaigns and user journeys to raise brand awareness among key publics and grow the audience database.
  • Identify and engage influential individuals to expand our client’s reach.
  • Manage relationships with existing influencers, supporters and intervening key publics.
  • Identify audience partnership opportunities around key audience segments to generate win-win calls to action.
  • Craft compelling outreach proposals tailored to different key publics.
  • Track and report on effectiveness of outreach efforts by key public.


Content Strategy (30 percent)

  • Collaborate on content marketing strategy and editorial planning to engage target audiences.
  • Review existing content and provide recommendations to optimize engagement and alignment with brand awareness and brand strategy.
  • Track content performance and make data-driven recommendations for optimization.
  • Ensure content amplifies our client's mission and resonates with target audiences.
  • Advise on content formats, channels and cadence to effectively reach different key publics.
  • Curate, edit and localize content as needed to execute content strategy.


Campaign Performance Analysis (25 percent)

  • Monitor effectiveness of outreach campaigns using web analytics, social media metrics, and other data.
  • Analyze content campaigns performance across different segments and channels.
  • Identify opportunities for optimization based on data-driven insights.
  • Make recommendations for improving marketing campaigns’ effectiveness based on analysis.
  • Research target audience interests, behaviors, and preferences to inform future marketing campaigns.
  • Stay on top of marketing trends, tools, and best practices.
  • Work with internal teams to present reports on key performance indicators and metrics framework.
  • Continuously refine measurement strategy to provide actionable insights.


Learning, Inner Work & Community (15 percent)

Our client aims to “be” the change we want to see in the world. Therefore, every community member is expected to have a commitment to nurture their inner life, continual learning, and be active in the community. This will be 10 percent of your role.

  • Attend the Tuesday morning Community of Freedom Gatherings from 9 AM to 12 PM each week.
  • Optional 2–2:20 PM EDT meditation time, every day.
  • Independently directed professional and spiritual development will be built into your work plan, every year.


QUALIFICATIONS

  • A deeply held, personal, spiritual journey.
  • A keen interest in spirituality, faith, and the mission of our client and basic knowledge of world religions and spirituality required.
  • Bachelor’s degree in communications, data management, marketing, or a related field.
  • A minimum of 10+ years in outreach, marketing, or related field.
  • Demonstrated ability to deliver projects on time and on budget.
  • Proven track record in successful partnership development and audience growth.
  • Strong analytical skills for measuring campaign effectiveness.
  • Proactive, with the ability to work independently and take initiative in a fast-paced environment.
  • Proficiency in using data management and data analysis tools and platforms, and a zest for keeping up with industry trends and best practices.
  • A knack for fostering relationships and networking with a sprinkle of charm.
  • Possess an elevated level of initiative — being scrappy, curious, pro-active, high-energy, assertive, organized, and self-directed.
  • Friendliness, humor and a wee bit of cheekiness will be appreciated.
  • The perfect candidate doesn't just want to be in the room where it happens — this candidate wants to make it happen


Travel

Minimal travel may be required for internal team-building meetings, events, and networking opportunities.