Field Marketing Manager

1 month ago

Nashville, United States HUB International Full time

ABOUT US

At HUB International, we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals, families, and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn, grow, and make a difference. Our structure enables our teams to maintain their own unique, regional culture while leveraging support and resources from our corporate centers of excellence.


HUB is the 5th largest global insurance and employee benefits broker, providing a boundaryless array of business insurance, employee benefits, risk services, personal insurance, retirement, and private wealth management products and services. With over $5 billion in revenue and more than 17,000 employees in 600 offices throughout North America, HUB has grown substantially, in part due to our industry leading success in mergers and acquisitions.


Summary:

HUB is looking for a strategic Marketing Manager to join the South Region Field Marketing team to drive strategy, development, and execution of innovative campaigns that will generate leads, accelerate pipeline and ultimately support revenue growth in the Mid-South Region.


The Field Marketing Manager will focus on developing the relationship with regional sales leaders and represents the “whole of marketing” for assigned regions, leading the strategy and execution of a coordinated mix of marketing programs to create and accelerate pipeline, increase brand awareness, and lead generation. This position reports to the Senior Manager, South Field Marketing. This is a unique opportunity to join a passionate and energetic team in a rapidly growing marketing organization.


What you will do:

  • Build, influence and execute field marketing plans with an effective mix of marketing programs in support of business priorities for assigned region(s) across digital, events, strategic alliances, demand generation campaigns, and brand awareness.
  • Act as a strategic business partner to sales leadership and single point-of-contact for all things marketing. Communicate and educate the sales team regarding new and planned marketing activities including corporate, regional, and local programs to drive engagement.
  • Own and deeply understand assigned region(s) pipeline/revenue targets and be accountable for marketing's role in reaching those goals.
  • Drive operational excellence throughout the business, connecting the dots, and making key decisions to help teams execute against the marketing strategy. Plan while prioritizing the customer and region’s needs.
  • Collaborate effectively with marketing centers of excellence (COEs)
  • Working with the events team, deploy a mix of targeted events to acquire new leads, create and accelerate pipeline and retain customers.
  • Working with digital marketing, develop regional paid media strategy to increase brand awareness and lead generation.
  • Working with the brand, content and public relations team to identify Subject Matter Experts from your assigned regions and topics relevant to Mid-South.
  • Forecast, measure, analyze and report on impact of field marketing programs focusing on the following success metrics: inquiry/response rate, conversion metrics, database growth/health and pipeline acceleration impact.
  • Monitor market for trends, benchmarks, opportunities, best practices, tools/platforms and actively recommend opportunities to leadership.


Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related area.
  • Minimum of 5+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs. Experience in a B2B environment is an asset.
  • A demonstrable understanding of marketing best practices and a proven track record of driving results. Experience generating strong results through partnership and event strategies is an asset.
  • Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
  • Highly organized with the ability to juggle competing demands, priorities, and resources.
  • Thorough proofreading and copywriting skills.
  • Strong attention to detail and keen focus on quality.
  • Strong team leader with the ability to build high performing teams and work and influence cross functionally.



JOIN OUR TEAM

Do you believe in the power of innovation, collaboration, and transformation? Do you thrive in a supportive and client focused work environment? Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization? When you join HUB, you will be part of a community of learners and doers focused on helping our leaders maximize the potential of their employees.

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