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Partner Marketing Manager
3 months ago
TytoCare works with leading health plans and providers worldwide, to roll out Home Smart Clinic solutions that enable accessible, high-quality primary care from home, with no compromises. The Home Smart Clinic solutions include remote physical exams that work across primary care modalities and can be tailored to any cohort or population. Together with Tyto Insights™ AI-powered guidance, provider integrations, and Tyto Engagement Labs™ which include member journeys and engagement frameworks, Home Smart Clinic solutions ensure more equitable access to care across the globe and enable healthcare organizations to meet their KPIs.
Co-founded by Dedi Gilad and Ofer Tzadik in 2012, TytoCare has FDA and CE clearances and partners with over 220 major health systems, health plans, and strategic partners in the U.S., Europe, Asia, Latin America, and Israel.
We're looking for a Partner Marketing Manager to join us in driving our growth within the dynamic digital healthcare market in the U.S.
If you're passionate about making healthcare more accessible and efficient and thrive in a collaborative, fast-paced environment, we invite you to be part of our team.
Responsibilities:
- Collaborate externally with customers as well as internally across Tyto Care to successfully design and implement campaigns that drive product adoption and utilization.
- Invest in understanding Tyto Care’s customers in order to develop effective and efficient marketing plans and customer buy-in on the approach.
- Continually look for ways to improve campaign metrics, leverage new marketing channels (online and offline) wherever possible.
- Configure existing assets using marketing technology and tools, and partner with the Marketing Content team to create customer-specific materials and campaigns.
- Analyze, interpret, and presents results for campaign optimization.
Qualifications:
- Proven experience and track record in B2B2C marketing, with an emphasis on strategic marketing, customer-facing interaction, marketing innovation, implementation, and analytics.
- A minimum of 3 years of experience in a healthcare and/or SaaS marketing role.
- Experience with multi-channel campaigns including email, direct mail, SMS as well as marketing automation.
- Strong analytical skills; ability to define, track and measure outcomes.
- Highly organized; can prioritize and manage multiple projects simultaneously.
- Exceptional in-person, verbal and written communication skills (presentation skills); experience presenting to both internal and external audiences.
- Experience effectively managing a customer book of business and meeting business KPIs.
- Self-starter, highly motivated, self-reliant, hands-on approach, creative thinker, able to succeed in a fast-paced entrepreneurial environment.
- Ability to work remotely with clients across all U.S. time zones and communicate effectively, exert influence and support in a collaborative, value-add manner over the lifecycle of a project.
- Degree in Marketing or related field
- 3+ years of healthcare or biotech experience working with health payers and providers as well as employer groups (preferred).
Location: Minneapolis, MN
