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Distribution Marketing Manager

2 months ago

Minneapolis, United States Allianz Full time

At Allianz Life, we are driven by our mission - we secure your future - and by our common goal of caring for tomorrow. We care for our employees by promoting an inclusive culture where everyone has the opportunity to grow and be rewarded for their success. We care for our customers by creating new products that help them protect their families and pursue their retirement goals. We care for our community by giving time, resources, and donations. And we care for the future by supporting sustainability, protecting the local environment, and promoting societal equity.

What you do:The Distribution Marketing Manager, Partner & Product Marketing will support a new business venture at Allianz Life. The purpose and vision of this business is to enable more Americans to access lifetime income in retirement through their 401(k) plan. This new role reports into the Head of Marketing, Employer Markets and will support business strategies and objectives with exceptional marketing support. You will report to the Sr. Director of Employer Markets.

Key to our strategy is partnering with recordkeepers, managed account providers and middleware firms to deliver our in-plan income solution to plan sponsors and participants. Our product is differentiated by its design flexibility and that flexibility requires a marketer who can assess the variations in the product implementation and tailor marketing and communications content to meet the needs of multiple B2B and B2C audiences.

Key Responsibilities:Plan, execute, and manage marketing initiatives such as:

  • Support the execution of partner and plan-level strategic plans including, content development, campaigns, training and communication plans
  • Effectively track and document the location of content, its different versions, and expiration dates, for enhanced organization and efficiency
  • Stay informed about product changes and enhancements, while also maintaining a deep knowledge of the marketing library. This will ensure prompt and efficient execution of any necessary modifications, ensuring that changes to materials are implemented swiftly and accurately.
  • Create product and campaign collateral from ideation, creative briefs, copywriting, manage review process to promotion.
  • Collaborate with Creative, Compliance and Legal teams to develop approved content
  • Partner with Digital teams to deliver content across microsites
  • Work with partners to ensure approvals are granted on their end
  • Support any firm approvals of marketing materials
  • Ensure accurate analytics design, measurement and reporting of results and comfortable applying a learning mindset
  • Foster strong relationships with marketing partners and key stakeholders across the organization
  • Build and reinforce the Allianz brand


What you bring:
  • 6+ years of experience required: solid experience in annuity marketing and distribution and any defined contribution market experience is a plus
  • Strong organizational skills and the ability to juggle multiple projects and short timelines
  • Curiosity about the customers and families we serve and a commitment to use those insights to improve the marketing content and journeys
  • Flexibility and willingness to fill gaps as they emerge
  • Bachelor's degree or equivalent work experience required
  • Some experience with marketing and distribution-focused technology tools required i.e. Marketo, Responsys, Seismic & Salesforce
  • Experience with Microsoft Office (i.e. Excel & PowerPoint) and PowerBI


What we offer:At Allianz Life, we're proud to provide a benefits package that supports the True Balance of our employees and their families. We offer a choice of comprehensive medical and dental plan options, a generous time off plan and an outstanding 401(k) company match. Plus, our employees enjoy an award-winning campus with an array of discounted amenities, including an onsite health center, child development center, fitness facility, convenience store and two cafeterias. Our employees and leaders take an active role in shaping our culture through our Employee Resource Groups, whose activities and advocacy contribute to an environment that welcomes, includes and celebrates diversity. Our generous benefits, campus amenities and inclusive, engaged culture are among the many reasons we're routinely recognized as a top workplace employer.'

53291 | Actuarial | Professional | Non-Executive | Allianz US Life | Full-Time | Permanent

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. Join us. Let's care for tomorrow. #LI-TS1