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General Manager

3 months ago

Casper, United States Playfly Sports Full time

GENERAL MANAGER (WHSAA SPORTS PROPERTIES)

Casper, WY

Hybrid

THE RUNDOWN

Playfly Sports is looking for a General Manager to join our WHSAA Sports Properties team in Casper, WY.

The General Manager will be responsible for generating incremental sponsorship revenue on behalf of the Wyoming High School Activities Association (WHSAA) to meet and exceed individual and team goals for Playfly. The person in this role will work with the WHSAA Commissioner, WHSAA staff, and Playfly Sports Properties senior level staff to pitch and close enterprise partnership agreements.

WHAT YOU’LL ACCOMPLISH

  • Partner with the WHSAA to develop and execute a sales plan to meet and exceed revenue goals for Playfly
  • Manage profit and loss & budget reports to maintain and exceed EBITDA budget
  • Prospect, meet and close a significant number of new and renewal high level corporate sponsorships
  • Create standards and assist with the achievement of their individual goals
  • Identify potential sponsors for WHSAA Sports Properties through networking with WHSAA stakeholders & business partners and researching local, regional & national companies
  • Work with Playfly Sports Properties leadership and the WHSAA to create sales inventory, revenue projections and overall sponsorship strategy for the WHSAA assets
  • Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
  • Create sales proposals and draft/negotiate contracts
  • Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
  • Entertain and cultivate sponsors in non-game related settings
  • Prepare end-of-year recaps for sponsors
  • Represent WHSAA Sports Properties, Wyoming High School Activities Association, and Playfly Sports Properties in a professional manner
  • Research sports sponsorship industry and stay current with relevant market trends and conditions
  • Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
  • Other job-related duties as assigned

WHAT YOU’LL BRING

  • Bachelor’s degree required
  • 3-5 years of direct sales experience in the sports multi-media environment required
  • Proven ability in managing, meeting & exceeding budget & revenue goals
  • Familiarity with KORE or similar CRM system
  • Strong experience and understanding of integrated and “conceptual” sales
  • Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
  • Outstanding verbal, written and interpersonal communication skills
  • Demonstrated professional sales presentation skills
  • Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the WHSAA

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

  • Must be available for all WHSAA state championships and other events under the WHSAA
  • Must be available to travel for client presentations and state championships
  • Must be able to work nights and weekends around sporting events