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Site Merchandising Manager: Ecommerce

3 months ago

New York, United States The Araca Group Full time

Company: Araca Merchandise L.P.

Job title: Ecommerce Marketing: Site Merchandising Manager

Job Location: NY – Hybrid/Fully Remote

Compensation: $57-$62K + 401k with Match + 3 weeks PTO +Medical, Dental & Vision Benefits

 

The Araca Group is a leading, global entertainment & merchandising company that has been prospering for almost 25 years thanks to our innovative and collaborative team members. Araca’s employees act as brand ambassadors through creating live event and ecommerce merchandise experiences for some of the world’s top entertainment properties including Wicked, Cobra Kai, Back to the Future, Hadestown, The Book of Mormon, Jeopardy, Beetlejuice the Musical, SEGA, Ghostbusters, and many more.

 

Do you have a binder full of Playbills and a running list of shows you’re dying to see? Are you passionate about e-commerce and ready to take your merchandising skills to the next level? Do you thrive in a dynamic, fast-paced environment where your creativity and strategic thinking can drive impact? If so, we want YOU to be our next Site Merchandising Manager


At The Araca Group, we're on a mission to revolutionize the online shopping experience, and we need a talented individual like you to help us achieve our goals. As a Site Merchandising Associate, you'll play a crucial role in shaping the way our customers interact with our brand and products. From optimizing product placements to executing innovative marketing strategies, you'll have the opportunity to make a tangible difference every day.


Job Summary

The Site Merchandising Manager will help increase conversion and drive revenue by improving onsite merchandising strategies and supporting the e-commerce team in the execution of approved marketing, promotional, and product launch strategies. 

 


A day in the life of a Site Merchandising Manager:


Site Merchandising:

·       Executes daily updates to multiple e-commerce sites, including new product launches, promotional banners, and assortment organization.

·       Manages new product setups across multiple stores including gathering product images, details, copy, etc.

·       Works with Product management to accurately represent all products on the stores.

·       Monitors the performance of new products, flags any concerns, and strategizes with team on ways to improve performance through onsite exposure and marketing strategies.

·       Creates proposed sale pricing for approval by Inventory Planning. 

·       Maximizes conversion and revenue goals by using data to optimize product assortment and location.

 

User Experience

·       Conducts webstore audits across multiple devices to make sure all information is up to date, website functionality is working as expected, and to facilitate the quick and efficient resolution of any errors.

·        QC’s new webstores to ensure it visually looks correct as well as confirm functionality is working properly. 

·        Works closely with the development team to implement new site features. 

 

Digital Marketing Support

·       Coordinates, sets up, and schedules approved email campaigns across multiple stores.

·        Strategizes with our client base to development quarterly marketing plans.  

·       Assists with social media assets, including but not limited to Facebook, Instagram, and Twitter.

·       Crafts copy for social posts, emails, and site banners.

 

 

REQUIREMENTS:

o  Proficient in Microsoft Office (Excel, Outlook, Word)

o  Proficiency in project management and scheduling promotional events.

o  Experience using Shopify and an Email Service Provider. (Klaviyo)

o  Basic HTML Programming language

o  Basic statistical analysis

o  Information analysis

o  Presentation and organization skills

 

THIS ROLE IS PERFECT IF YOU ARE:

·       Enthusiastic and passionate about online retail merchandising and the theater and entertainment industry

·       Self-motivated and willing to learn

·       Detail-oriented and a critical thinker

·       Adaptable and personable

·       Great at time management and have exceptional verbal/written communication skills

·       Able to prioritize, adhere to deadlines, and perform multiple tasks in a fast paced, creative environment

 

Missing some of these requirements, but know that you’re the right fit? We encourage you to apply and tell us why.

This job description is not all-inclusive. The Araca Group reserves the right to amend this job overview at any time. The Araca Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, genetic information, national origin, disability, protected veteran status, or any other characteristic protected by law.


ABOUT US:

Founded in 1997, The Araca Group is a vertically integrated theatrical producing and merchandising company, with offices in New York, Los Angeles, London, and Sydney.

Araca works closely with both new and established partners to activate fan engagement through merchandise experiences. Each activation is carefully tailored to support the brand's marketing strategy, generate revenue, and enhance the overall entertainment event. Our mission is to excite and engage our partners' audiences by delivering the highest quality products through innovative and strategic distribution channels.

Some of our clients include: Wicked, The Book of Mormon, Hadestown, Cobra Kai, SEGA, Outlander, Disney Junior Live on Tour, Alvin Ailey American Dance Theater, Back to the Future the Musical, Jurassic World Exhibition, Peppa Pig Live,The Neil Diamond Musical: A Beautiful Noise Lionsgate, Bob Marley One Love Experience and Jeopardy. For more information go to www.araca.com.