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Women's Site Merchandising Manager
2 months ago
Brooks Brothers is seeking a highly skilled Women's Site Merchandising Manager to join our team and contribute to the success of our Ecommerce channel for Women's. As a key member of our merchandising team, you will be responsible for transforming the online shopping experience for our customers.
Key Responsibilities:- Lead the Women's Online Full Funnel Optimization Strategy: Develop and execute a comprehensive strategy to optimize the online shopping experience for Women's, driving conversion and profitability.
- Implement Seasonal Content Planning: Collaborate with the Men's Site Merchandising Manager to create compelling and modern brand messages that resonate with our customers.
- Collaborate with Cross-Functional Teams: Work closely with Merchandising, Site Operations, Copy, and Creative Services to achieve a timely product activation schedule and track progress.
- Execute Best-in-Class Cross-Sells and Personalization: Partner with Product & Optimization and external vendors to ensure quality and coverage across categories.
- Refine Sort Order and Filters: Optimize category pages for conversion by refining sort order and filters.
- Partner with Women's Merchandise Team: Identify opportunities to increase engagement, sales, and conversion.
- Coordinate with Brand Marketing and CRM: Sync up on merchandising strategies and brand initiatives with Brand Marketing and CRM teams.
- Support Site Operations and Pricing: Execute promotion messaging on site with Site Operations and Pricing teams.
- Conduct Category Performance Analysis: Analyze weekly, monthly, and seasonal category performance for Women's.
- Manage Ecommerce Merchandise Reporting: Compile total Ecommerce merchandise reporting with dashboard roll-ups covering demand, stock to sales, returns, and margin.
- Assist Customer Service Teams: Support customer service teams with product inquiry and issue resolution.
- Monitor Product Engagement and Customer Feedback: Analyze product engagement, customer ratings, and reviews to propose actions and improvements.
- Stay Up-to-Date on Market Trends: Analyze Women's market trends and the competitive landscape to identify opportunities for assortment expansion and storytelling.
- Minimum 3+ Years of Experience: In site merchandising or Ecommerce buying in Women's Apparel and Accessory categories.
- Expertise in Web Analytics Tools: Google Analytics, Edited, Quantum Metrics, and SFCC reporting.
- Tech Fluidity: Salesforce Commerce Cloud, PIM management, and B2B software adoption.
- Advanced Excel Skills: Lookups, Pivots, Index Match, and other Microsoft applications.
- Excellent Communication and Presentation Skills.
- Ability to Multi-Task and Shift Priorities.
- Bachelor's Degree: From an accredited four-year college or university.
