Marketing Director

3 days ago

New York, United States Dallien Realty Full time

About Us:

Dallien is a boutique, dynamic and full-service residential real estate firm based in the heart of New York City on Fifth Avenue in NoMad. Our passionate team of agents is dedicated to providing personalized, high-quality services and assisting buyers, sellers, renters and investors in realizing and achieving their real estate goals throughout the city. We are looking for a creative and strategic Director of Marketing to join our growing team and lead the development of compelling marketing campaigns that elevate our brand and support our agents' success.


Position Overview:

As the Director of Marketing, you will be responsible for overseeing the marketing strategy, brand development, and campaign execution for both the company and our individual real estate agents. You will work closely with senior leadership to craft innovative campaigns that position our firm as a leader in the competitive New York City market, and with agents to define, oversee and contribute to the success of their more individualized marketing goals. This role requires a blend of creative vision, data-driven strategy, and leadership skills to effectively build and execute marketing initiatives that drive business growth and agent success. 


Key Responsibilities:

  • Develop and Execute Marketing Strategy: Design, present, and implement integrated marketing campaigns that highlight both the company’s brand and the personal brands of our agents including digital marketing, print, events, and traditional media.
  • Develop strategy, create and implement social media strategy: Oversee the company's social media presence across all social media platforms ensuring cross-channel marketing of brand development and relevant campaigns with a goal of increasing brand awareness and lead generation.
  • Brand Development: Lead the evolution and consistency of our brand identity, ensuring that it aligns with our values and resonates with our target audiences, including luxury buyers, sellers, and renters.
  • Content Creation & Digital Marketing: Oversee content creation for various channels, including website, social media, email marketing, and print. Ensure all content is engaging, on-brand, and optimized for SEO and audience engagement.
  • Market Research & Trend Analysis: Stay on top of social media and real estate market trends, the competitive landscape, and new marketing technologies to keep our campaigns fresh and relevant.
  • Collaboration & Training: Partner with agents to develop personalized marketing materials, including listing presentations, digital ads, physical deliverables, and social media strategies. Provide training and guidance to ensure agents are leveraging marketing tools effectively.
  • Budget Management & ROI Tracking: Manage the marketing budget, track campaign performance, and adjust strategies based on key performance indicators (KPIs) to ensure maximum return on investment.
  • Event Marketing & PR: Plan and execute high-profile events, including open houses, client appreciation gatherings, and industry networking events

Qualifications:

  • 5+ years of experience in marketing, with at least 3 years in a senior leadership or director role in real estate, luxury brands, or related industries.
  • Proven experience in brand development, digital marketing, social media strategy, and content creation.
  • Strong understanding of real estate marketing, including trends, platforms, and effective advertising strategies.
  • Excellent leadership, communication, and project management skills, with the ability to comfortably collaborate cross-functionally.
  • Proficiency in relevant marketing tools like Canva, social media platforms, Google Analytics, SEO, CRM systems, email marketing platforms. Experience in FollowUpBoss CRM additionally welcomed.
  • Creativity and an eye for design; familiarity with Adobe Creative Suite or similar design software a plus.
  • A passion for real estate and a deep understanding of the New York City market is highly desirable.

Why Join Us:

  • Work in a collaborative, fast-paced, and entrepreneurial environment.
  • Opportunity to shape the marketing strategy for a rapidly growing boutique firm in the heart of New York City.
  • Competitive salary and benefits package.
  • A dynamic and supportive team that fosters collaboration, professional growth and development.


How to Apply:

Please submit your resume, portfolio (if applicable), and a brief cover letter explaining why you are the ideal fit for the Director of Marketing position at Dallien. We are looking forward to hearing how your experience and vision will help drive the future of our brand and marketing efforts.


Dallien is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.




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