Digital Marketing Strategist
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
JOB TITLE: Digital Marketing Strategist
REPORTS TO: Marketing Manager
DIRECT REPORTS: None
Non-Exempt, Full-Time
JOB SUMMARY:
The Digital Marketing Strategist is responsible for development and execution of digital marketing strategies designed to create awareness, drive membership & engagement, promote the utilization of products and services, and align the ‘voice’ of the Texas Restaurant Association (TRA) across the Association, its 4 regions and 23 chapters, for-profit Restaurant Insurance Solutions (RIS), and non-profit Texas Restaurant Foundation (TRF). This person is responsible for developing and maintaining digital marketing strategies to meet Association objectives, working closely with the Marketing Manager, all departments, and stakeholders. The Digital Marketing Strategist implements and analyzes the Association’s online strategy, including websites, emails, social media, ad campaigns, and SEO/SEM initiatives. This person should be a motivated, data-driven individual with keen attention to detail, ability to multitask in a fast-paced environment, and work well with other stakeholders including fellow staff and third-party vendors. Role is based in the Austin headquarters office.
Responsibilities:
· Digital Strategy
· Retargeting Campaigns
· Data Monetization
· Data Analysis
· Technology Integration
· Budget Management
· Post-Campaign Evaluation
Qualifications:
· Minimum 2 years of experience in managing social media accounts and developing and implementing digital marketing strategies.
· Working knowledge of retargeting and ad serving process – experience with Feathr platform preferred.
· Working knowledge of all different digital marketing channels.
· Demonstrable experience with SEO/SEM and CRM software.
· Solid knowledge of web analytics tools like Google Analytics.
· Proven experience in planning and executing digital campaigns.
· Excellent project management and organizational skills.
· Proficiency in using digital media platforms and related technologies.
· Excellent verbal and written communication skills.
· Analytical mindset with the ability to interpret data and draw actionable conclusions.
· Bachelor’s degree in marketing, Communications, or related field.
Preferred Skills:
· Experience with Feathr platform.
· Familiarity with SEO and SEM strategies.
· Graphic design or multimedia skills.
· Knowledge of emerging trends in digital and social media marketing.
· Role may require some local (Texas) and/or national travel, not exceeding 5-10% of hours worked.
· Role may require some physical lifting to support the set-up and execution of events.
As the industry which the Association serves operates 24/7/365, role requires regular availability outside of standard “9 to 5” business hours, as needed, for activities like special events/meetings or to respond to emergency social media needs, as directed by the C-Suite.
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