Digital Marketing Strategist

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Austin, United States Texas Restaurant Association Full time

JOB TITLE:              Digital Marketing Strategist

REPORTS TO:         Marketing Manager

DIRECT REPORTS:   None


Non-Exempt, Full-Time



JOB SUMMARY:

The Digital Marketing Strategist is responsible for development and execution of digital marketing strategies designed to create awareness, drive membership & engagement, promote the utilization of products and services, and align the ‘voice’ of the Texas Restaurant Association (TRA) across the Association, its 4 regions and 23 chapters, for-profit Restaurant Insurance Solutions (RIS), and non-profit Texas Restaurant Foundation (TRF). This person is responsible for developing and maintaining digital marketing strategies to meet Association objectives, working closely with the Marketing Manager, all departments, and stakeholders. The Digital Marketing Strategist implements and analyzes the Association’s online strategy, including websites, emails, social media, ad campaigns, and SEO/SEM initiatives. This person should be a motivated, data-driven individual with keen attention to detail, ability to multitask in a fast-paced environment, and work well with other stakeholders including fellow staff and third-party vendors. Role is based in the Austin headquarters office.


Responsibilities:

·     Digital Strategy 

·     Retargeting Campaigns

·     Data Monetization 

·     Data Analysis 

·     Technology Integration 

·     Budget Management 

·     Post-Campaign Evaluation

 

 

Qualifications:

·     Minimum 2 years of experience in managing social media accounts and developing and implementing digital marketing strategies.

·     Working knowledge of retargeting and ad serving process – experience with Feathr platform preferred.

·     Working knowledge of all different digital marketing channels.

·     Demonstrable experience with SEO/SEM and CRM software.

·     Solid knowledge of web analytics tools like Google Analytics.

·     Proven experience in planning and executing digital campaigns.

·     Excellent project management and organizational skills.

·     Proficiency in using digital media platforms and related technologies.

·     Excellent verbal and written communication skills.

·     Analytical mindset with the ability to interpret data and draw actionable conclusions.

·     Bachelor’s degree in marketing, Communications, or related field.

 

Preferred Skills:

·     Experience with Feathr platform.

·     Familiarity with SEO and SEM strategies.

·     Graphic design or multimedia skills.

·     Knowledge of emerging trends in digital and social media marketing. 

·     Role may require some local (Texas) and/or national travel, not exceeding 5-10% of hours worked.

·     Role may require some physical lifting to support the set-up and execution of events.


As the industry which the Association serves operates 24/7/365, role requires regular availability outside of standard “9 to 5” business hours, as needed, for activities like special events/meetings or to respond to emergency social media needs, as directed by the C-Suite.



  • Austin, United States the Blue Agency Full time

    Job Title: Marketing StrategistJob Overview: We are seeking a dynamic and experienced Marketing Strategist to join our team. The Marketing Strategist will be responsible for developing and implementing innovative marketing strategies to drive business growth and enhance brand awareness. The ideal candidate will have a strong understanding of market trends,...

  • Senior Strategist

    7 days ago


    Austin, United States Viral Nation Inc. Full time

    We are looking for an Integrated Senior Strategist with an entrepreneurial spirit and a passion for innovation to join our team, reporting to a Strategy Lead. As the Senior Strategist, you will be responsible for developing and executing innovative and effective social-first strategies for some of the world's biggest brands. You will take ownership of the...


  • Austin, United States Teampay Full time

    Teampay introduces a revolutionary approach to spend management, providing proactive controls and real-time visibility to CFOs, Controllers, and Finance teams without impeding employees. Teampay's distributed spend management platform powers your purchasing needs from request to payment and reconciliation. Employees appreciate the seamless experience, while...


  • Austin, United States PhytAge Labs Full time

    Job DescriptionJob DescriptionAbout Us:PhytAge labs is a fast-paced, ecommerce digital marketing company. We specialize in the distribution of science based, natural health and wellness supplements through the online direct response marketplace. We are rapidly growing in product offerings, customers and team members and are looking for a few key hires to...


  • Austin, United States PhytAge Labs Full time

    Job DescriptionJob DescriptionAbout Us:PhytAge labs is a fast-paced, ecommerce digital marketing company. We specialize in the distribution of science based, natural health and wellness supplements through the online direct response marketplace. We are rapidly growing in product offerings, customers and team members and are looking for a few key hires to...

  • Content Strategist

    2 days ago


    Austin, United States MicroVentures Full time

    Job SummaryMicroVentures is an alternative investment platform connecting angel investors with startups. We provide founders access to early-stage capital and accredited investors opportunities to invest in private equity.We are seeking a Content Strategist to support our marketing efforts. In this role, youll work directly with marketing and senior...

  • Content Strategist

    3 days ago


    Austin, United States MicroVentures Full time

    Job Summary MicroVentures is an alternative investment platform connecting angel investors with startups. We provide founders access to early-stage capital and accredited investors opportunities to invest in private equity. We are seeking a Content Strategist to support our marketing efforts. In this role, you’ll work directly with marketing and senior...


  • Austin, United States LV Collective Full time

    Job DescriptionJob DescriptionAre you a socially savvy student looking for an internship to hone your marketing skills and build your portfolio? Do you have a passion for storytelling and a knack for knowing the latest trends?LV Collective, an Austin-based student housing and multifamily developer, is seeking a smart, creative and digitally savvy marketing...

  • Digital Marketing Specialist

    Found in: Appcast Linkedin GBL C2 - 2 weeks ago


    Austin, United States SYVO Full time

    Join our team at SYVO, a leader in revolutionizing the retail industry through best-in-class, mobile-friendly website designs and cutting-edge digital marketing strategies. Located in Austin, TX, SYVO extends its innovative services globally, catering to clients in the U.S., Canada, and Australia, embodying the new era of fashion industry technology.Digital...


  • Austin, United States Adlucent Full time

    Are you the Marie Curie of spreadsheets, a virtuoso of organization, and an ever-curious innovator? Do you enjoy delving into numbers, solving problems, conducting experiments, and communicating ideas based on your findings? Can you seamlessly switch between collaborative brainstorming and dedicated independent work? If you have a constant drive to improve...

  • Digital Marketing Intern

    Found in: Resume Library US A2 - 7 days ago


    Austin, Texas, United States LV Collective Full time

    Are you a socially savvy student looking for an internship to hone your marketing skills and build your portfolio? Do you have a passion for storytelling and a knack for knowing the latest trends? LV Collective, an Austin-based student housing and multifamily developer, is seeking a smart, creative and digitally savvy marketing intern to join our team for...


  • Austin, United States Adlucent Full time

    Job DescriptionJob DescriptionSalary: $57,000Are you the Marie Curie of spreadsheets, a virtuoso of organization, and an ever-curious innovator? Do you enjoy delving into numbers, solving problems, conducting experiments, and communicating ideas based on your findings? Can you seamlessly switch between collaborative brainstorming and dedicated independent...

  • Marketing Agent

    6 days ago


    Austin, United States Wise Up Creative Full time

    Job Title: Marketing AgentJob Summary:We are seeking a dynamic and results-oriented Marketing Agent to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to promote our products or services, increase brand awareness, and drive sales. This role requires creativity, strong communication skills, and a...

  • Vp, Finance

    5 days ago


    Austin, United States Digital Realty Full time

    **Position Title: Vice President, Finance** **Location: Austin, TX / Dallas, TX / New York, NY / London, UK** **The role** **What you’ll do** - Provide support for financial, strategic and commercial decisions across the company and in direct support of other finance functions (FP&A, treasury, capital markets, accounting, tax), making recommendations...

  • Marketing Agent

    7 days ago


    Austin, United States Wise Up Creative Full time

    Job DescriptionJob DescriptionJob Title: Marketing AgentJob Summary:We are seeking a dynamic and results-oriented Marketing Agent to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to promote our products or services, increase brand awareness, and drive sales. This role requires creativity, strong...


  • Austin, United States Zortech Solutions Full time

    3-5 years of experience in a Content Marketing Manager, Digital Marketing Manager, or similar role Proven track record in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Solid knowledge of website analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, etc.) Experience in setting up and...


  • Austin, United States Forhyre Full time

    Job DescriptionJob DescriptionWe are looking for a qualified Digital Project Manager to join our team. You will be responsible for the day-to-day management and smooth operation of various digital projects, including site launches, online tools, web applications and advertising campaigns.For this position, we expect you to be a tech-savvy professional with...


  • Austin, United States CareerBuilder Full time

    Marketing Performance Optimization Analyst Austin (Hybrid 1 day a week in office), TX In this role, you will be responsible for measuring digital marketing effectiveness and recommending ways to optimize performance by generating incremental revenue and increasing efficiency. You will deep dive into channel and audience data for email, paid search,...


  • Austin, United States CareerBuilder Full time

    We are seeking a visionary Global Demand Generation Leader to spearhead our marketing efforts across North America and Asia-Pacific. The ideal candidate will possess a robust background in enterprise marketing, with a proven track record in driving high-velocity funnels, executing successful customer upsell campaigns, and expanding into Federal markets. In...


  • Austin, United States Cardlytics Full time

    Experience: Product marketing or related roles within the digital advertising, identify resolution, retail marketing, or data analytics industries Industry Knowledge: Deep understanding of data/digital advertising platforms, identity resolution capabilities, and familiarity with Retail Media/CPG advertising strategies and challenges Strategic Thinker: Proven...