Marketing Performance Optimization Analyst

3 weeks ago


Austin, United States CareerBuilder Full time

Marketing Performance Optimization Analyst

Austin (Hybrid 1 day a week in office), TX
In this role, you will be responsible for measuring digital marketing effectiveness and recommending ways to optimize performance by generating incremental revenue and increasing efficiency. You will deep dive into channel and audience data for email, paid search, paidsocial, display, retargeting, SEO, etc. and manage the research, reporting, and experimentation needed to build growth and driveROI. You will make recommendations which influence growth and retention strategies
This role can be based in a location commutable to any EBG office: Miami, Orlando, New York, or Austin
Build and operationalize measurement framework for all digital marketing initiatives including test and learn growth programs and ongoing programs
Oversee, monitor, and report on performance across digital channels including tracking key metrics such as traffic, engagement, conversion, AOV, CAC, LTVetc
Developrecommendationsto enhance both tactical and strategic campaigns and business outcomes
Manage growth & retention budget and track ROI and overall marketing spend
Provide regular campaign analysis and optimization recommendations using a defined set of KPIs for all assigned accounts
Build digital performance forecasts bycategory, manage trends, and identify opportunity areas in support of departmentalobjectives and sales targets
Build and maintain performance reports and dashboards using Adobe Analytics, Tableau and Excel
Train and assist other departmentsincluding Marketing, Product, Partner Development, and Saleswith reporting dashboards, performance analysis and ad hoc reporting requests
Proactively identify and interpret key marketing and media performance drivers, and deliver insights to channel owners to optimize spend and performance of media as aligned with business goals
Qualifications
Bachelors degree or equivalent combination of education and experience
5+ years work experience
3+ years experience in digital marketing analytics, must include measuring performance of email, site, paid search and display
Advanced level proficiency using Adobe Analytics, Tableau and Excel
Thorough understanding of channel mechanics, KPIs and best practices for email, e-commerce, paid media and retargeting; experience measuring campaign performance, list health and paid media ROAS
Strong analytical skills including experience building measurement and testing plans, generating models for performance projections, and analyzing results
Excellent listening and oral and written communication skills; must quickly understand program business objectives and translate those goals into measurable, channel-specific success metrics
Proven ability to independently manage multiple projects and shift priorities based on business needs
Proficiency in SQL, Adobe Launch, Adobe Target
Industry experience in e-commerce, live entertainment, travel or hospitality

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