Head of Marketing

6 days ago

Fort Mill, United States Komet USA Full time

Head of Marketing & Product Management


Summary/Objective


The Head of Marketing & Product Management leads and supports the product development and lifecycle management of our rotary instruments and endodontics solutions portfolios in close partnership with the global teams in Germany (Product, R&D, Manufacturing, Logistics, and Marketing). This key role also heads the marketing activities, focusing on lead generation, brand management, digitalization, and the expansion of our eCommerce capabilities.


The marketing lead is a critical member of the executive team and reporting to the CEO of Komet USA, will help lead and implement the strategic plan and key go-to-market and infrastructure initiatives across teams. As such, we are looking for an agile change agent to help the company evolve and grow to continue our success within our company values.


Komet has 100 years of unparalleled excellence in the dental industry and is recognized as a worldwide leader in the production of highly specialized dental burs, discs, diamonds, endodontic instruments and accessories.

 

Komet USA was established in 2007 as part of a larger global company and is built on the Komet’s founder’s vision of a company operating with a small-town approach while successfully merging both tradition with innovation. These values have led the global company through decades of success, resulting in an enduring reputation for imagination, excellence and value. By hiring and working with people who practice this philosophy and these values, everyone on the Komet USA team can provide a meaningful contribution.

 

Komet is family-owned and our company culture emulates that premise. Komet’s greatest assets are our employees and we mean it

 

Company Benefits include:

 

·      A company culture focused on respect, appreciation, and work-life balance

·      Unlimited Paid Time Off (PTO) starting first day of work (and taking time off is encouraged)

·      Company paid holidays

·      401K with company matching option

·      Additional Benefits are effective the 1st day of the month after the month you start:

o  Medical, dental, vision

o  Short term disability

o  FSA & HSA cards

o  Company paid life insurance and long-term disability

·      Paid Parental Leave

 

Essential Functions


·      Set the direction and manage the day-to-day marketing and product management activities of the organization, keeping marketing and product management projects on schedule, on budget, and ensuring collaboration between various departments.

·     Define and lead Komet’s omnichannel go-to-market strategy in collaboration with the VP of Sales to ensure alignment between outside sales, inside sales, and digital marketing/eCommerce.

·     Lead and encourage a team of 8 product managers and marketers, enabling high performance through mentorship and feedback.

·      Swiftly gain an understanding of the client domain and competition and identify trends and opportunities to drive innovation and differentiate our offerings.

·      Create the marketing strategy, positioning, and value proposition for the company that is in line with company objectives.

·      Define the product strategy, vision, and outcome-focused roadmap that solves real problems and creates value for clients.

·      Participate in the International Marketing Leadership team to define marketing strategy and process excellence for global activities.

·      Build business cases for new products and services.

·      Develop product launch plans.

·      Define pricing strategy and support forecasting plans.

·      Develop multichannel marketing campaigns and supervise all marketing and communication (digital, print, video, social, content, PR, etc.)

·      Work with the global marketing team to ensure consistent brand standards and corporate identity.

·      Coordinate marketing campaigns with sales activities. Ensure close collaboration with the sales team.

·      Define training needs and ensure talent development.

·      Manage and grow our Key Opinion Leader Speaker’s Bureau and peer-to-peer education programs.

·      Oversee Continuing Education workshops and lectures.

·      Oversee event planning (National Sales Meeting, etc.) and meeting support for large dental meetings and trade shows.

·      Maintain effective internal communications to ensure that all relevant company functions are kept informed of product and marketing objectives.

·      Help drive new CRM implementation and technology upgrades.

·      Create budgets and ensure controllable expenses are on target.

·      Define and track success metrics; leverage data to make informed decisions. Set KPIs and analytic reports to track and measure campaign and product performance.



Qualification/Skills/Education/Experience


·      Local candidates highly preferred.

·      BS/MS degree in marketing, business, or a related field; MBA is a plus.

·      Minimum of 10+ years’ experience.

·      Dental experience highly preferred. Healthcare experience might be considered.

·      Demonstrated success in developing relationships with colleagues, customers, and industry KOLs.

·      Strong branding experience and creative outlook.

·      Strong analytical and project management skills.

·      Experience in building successful, multi-functional teams and developing talent.

·      Financial analysis and forecasting skills.

·      Qualified multi-channel marketer.

·      Confident and dynamic personality.

·      Communication and presentation skills

·      Familiarity with Agile Marketing, Pragmatic Framework, and Lean is a plus.

·      Experience in Global entities required.


Reports to: CEO

Supervisory Responsibility: Yes


Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.


The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.


Position Type/Expected Hours of Work

This is a full-time, salaried position: the work schedule is hybrid with 3 days to be at the office, with additional days if needed. Monday through Friday, 8:00 a.m. to 5:00 p.m., with additional hours as needed.


Travel

  • Approximately 25% travel is required. Travel requirements will vary, and may comprise visits with KOLs, co-riding with sales-team members, and attendance at dental conferences or meetings. Weekend and international travel may be required.

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