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Marketing Communications Manager

3 months ago

Atlanta, United States MZN Management Group, LLC Full time

Our client, a family-owned, family-run wine & spirits company is seeking a motivated Marketing & Communications Manager with extensive experience in maximizing exposure for lifestyle brands through media placements, social media planning, and influencer programs.


Key Responsibilities


Media Relations

  • Source and leverage media opportunities across the portfolio, prioritizing US-based media outlets and influencers.
  • Build and maintain relationships with traditional media and channel owners to benefit from the latest thinking and innovation.
  • Manage the development of key press materials including press releases, media alerts, and talking points.
  • Secure international media interviews and feature stories, product/sample/image requests.
  • Drive influencer relations to secure PR opportunities for all brands.
  • Monitor and analyze ROI to ensure the effectiveness of media strategies.


Digital Marketing

  • Drive digital and social presence for the portfolio.
  • Deliver marketing campaigns from inception to delivery.
  • Utilize digital marketing knowledge to support PR and communications objectives.
  • Ideate on the development of brand social channels, planning and executing the social media elements of integrated communications plans.
  • Ensure social activity is timely and integrated with paid activity.
  • Provide analysis of reporting metrics to guide optimization and future campaigns.
  • Work with content creators and the in-house content team to create engaging multimedia content.
  • Create digital marketing initiatives that grow and engage an online audience.
  • Ensure all activity generates a measurable impact in growth and PR.


Brand Management

  • Link brand and sales to fulfill commercial objectives, maintaining the flow of information between the brand and the internal sales team.
  • Manage and build relationships with talent to diversify the ambassador network and raise the profile of all brands in the portfolio.


Specialties

  • Digital Marketing: Implementing campaigns across digital and social platforms.
  • Brand Management: Brand vision, creative content, and advertising.
  • Media Relations: Managing relationships with media outlets and influencers.
  • Team and Global Partner Management: Leading and coordinating with various teams and partners.
  • Sponsorship Negotiation: Securing beneficial sponsorship deals.
  • Artists & Influencer Management: Building and maintaining relationships with key figures.


Qualifications

  • Proven experience leading multi-channel campaigns across various platforms for a lifestyle or community goods brand.
  • Demonstrated ability to deliver first-class results and use social channels to grow a brand.
  • Thorough understanding of how PR, content, and social work together in integrated marketing.
  • Strong interest in current music landscape and trends.
  • Exceptional communication skills and the ability to build and maintain strong relationships internally and externally.
  • Entrepreneurial spirit, ambition, drive, and business acumen.
  • Bonus Experience: Expertise in SEO, SEM (Google Adwords or FB Ads), and Paid Social Media.


Reporting Line

  • The Marketing & Communications Manager will report to the Marketing & Communications Director.