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Marketing Coordinator

1 month ago

Pasadena, United States Reaume Richardson Full time

COMPANY OVERVIEW 

Reaume Richardson is a Los Angeles-based general contractor with over 20 years of experience revitalizing cityscapes throughout California. Our guiding focus is simple and clear: To realize a project’s creative vision while maintaining expectations on budget and timing. This is why our relationships run so deep and how we continually deliver beyond our partners' expectations. 


Our core values are at the heart of the work we do:

  • Own it: We are self-starting, self-motivated, problem solving, get it done people. 
  • Perspective: We take the time to understand how our actions affect coworkers and our partners.
  • Measure Twice, Cut Once: We continuously improve our processes to deliver the highest quality.
  • Invest in Others: We invest time and effort in finding the right employees, partners, and clients. 



KEY ACCOUNTABILITIES

The Marketing Coordinator is responsible for marketing content and asset creation, publishing, and performance reporting. The Marketing Coordinator acts as Reaume Richardson’s marketing subject matter expert, keeping the company’s marketing approach in line with industry trends and best practices. 

  • Assist in the development of annual and quarterly marketing strategy 
  • Responsible for the development and execution of Reaume Richardson’s annual marketing calendar
  • Manage the production and distribution of Reaume Richardson owned content and marketing materials 



JOB SUMMARY

The Marketing Coordinator will report to the VP of Project Development and be responsible for helping to create and execute Reaume Richardson’s annual Marketing plans. Reaume Richardson is a small team and the successful applicant will be self motivated, comfortable rolling up their sleeves, with proven experience executing marketing and communications plans pinpointed on achieving the businesses set goals. The ideal candidate will have an analytical, detail oriented mind with eagerness to learn. 




ROLE COMPETENCIES

Marketing:

  • In partnership with the VP of Project Development, define Reaume Richardson’s annual marketing strategy to align with the company’s objectives
  • Act as Marketing subject matter expert, staying updated on industry best practices and trends, continually improving our plans
  • Maintain annual marketing budget spend and projections 
  • Coordinate the production and distribution of company marketing materials including construction site signage, team uniforms, and promotional materials 
  • Maintain marketing contact database 
  • Own recommendations and updates to Reaume Richardson’s website
  • Manage marketing vendor relationships 


Content:

  • Lead the development of Reaume Richardson’s annual content calendar in alignment with the marketing strategy 
  • Own the creation of marketing content and materials per the marketing plan, including content photography and copywriting as required for social platforms, newsletter and company news  
  • Coordinate the production and deployment of all Reaume Richardson digital still and video content 
  • Continually monitor content performance, and refine our strategy against defined KPI’s
  • Help maintain a network of quality freelance photographers and videographers for documenting in progress and completed projects along with one off content pieces 


PR

  • Assist in identifying, pitching, and securing PR opportunities for Reaume Richardson 
  • Identify and apply for industry awards


Events

  • Assist in planning and coordinate the execution of 2-3 Marketing events per year



EDUCATION & EXPERIENCE

Requirements

  • Minimum 2 years experience in marketing strategy and execution
  • Proactive and creative problem solving skills
  • Strong communication and organizational skills 
  • Experience working with Microsoft Suite and Wordpress 
  • Desire to learn and grow within the commercial construction industry 


Preferences

  • Bachelor’s degree 
  • Experience working with Adobe Creative Suite