Director of Referral Generation

3 weeks ago

New York, United States TrustHouse Full time

**DUE TO THE REQUIREMENTS OF THIS ROLE, ONLY APPLICANTS WHO RESIDE IN THE NYC METRO AREA AND THOSE WHO HAVE A MINIMUM OF 5 YEARS EXPERIENCE IN INSIDE AND/OR OUTSIDE SALES OR COMBINED SALES AND MARKETING WILL BE CONSIDERED FOR HIRE**


The Director of Referral Generation & Strategic Growth will develop and oversee referral generation strategies to drive client acquisition, bridging sales, operations, and marketing to create cohesive growth plans.


Responsibilities include building strategic partnerships, conducting market research, and maintaining high client satisfaction. The role involves regular reporting on program performance and strategic initiatives.


The company supports this position with a dedicated budget, cross-departmental cooperation, professional development opportunities, advanced CRM systems, and direct access to the executive team for decision-making and resource allocation.


Responsibilities:

  1. Develop and oversee effective referral generation strategies to increase client acquisition through partnerships and referrals.
  2. Facilitate communication and collaboration between sales, operations, and marketing teams.
  3. Design and implement comprehensive growth strategies that align with the company’s objectives.
  4. Build and maintain strong relationships with referral partners, current and past clients, and other stakeholders (including hospitals) to drive referral growth.
  5. Implement market research and competitive analysis performed by Chief Marketing Officer (or equivalent).


Accountabilities (Results and KPIs):

  1. Achieve specified targets for new client acquisitions through referral programs.
  2. Contribute to the company’s revenue goals by successfully implementing growth strategies.
  3. Establish and nurture at least 10 strategic partnerships per quarter. Referral generation can be from:


·      Internal Employees

·      Nurses

·      HHAs

·      Other home care agencies

·      Industry partners

·      Current and Past clients


  1. Maintain a high level of satisfaction among referral partners and clients, measured by surveys, feedback and reaching referral targets.
  2. Provide monthly and quarterly reports on referral program performance, growth metrics, and strategic initiatives.


Reporting:

  1. Submit a detailed progress report every Monday morning outlining the past week’s activities, results, and upcoming week’s plans.
  2. Present a comprehensive monthly report on the status of referral programs, KPIs, and strategic initiatives to the executive team.
  3. Conduct in-depth quarterly performance reviews and strategy adjustments in coordination with sales, operations, and marketing departments.


Support Provided by the Company:

  1. A dedicated budget for referral program development, referral-generating sales initiatives, and strategic partnership activities.
  2. Full cooperation from sales, operations, and marketing teams to ensure seamless strategy implementation.
  3. Access to professional development opportunities, training programs, and industry conferences to stay ahead of market trends.
  4. State-of-the-art CRM systems, data analytics tools, and marketing platforms to effectively manage and measure referral programs and growth strategies.
  5. Comprehensive 2-week on boarding and training initiative.
  6. Learning new innovations in an industry that affect the quality of people’s lives.
  7. Direct access to the executive team for guidance, decision-making support, and resource allocation.


Alliance Homecare, Inc. is an Equal Opportunity Employer who encourages diversity in the workplace. All qualified applicants receive consideration for employment without regard to gender, race, color, national origin, ancestry, citizenship, religion, age, physical or mental disability, medical condition, sexual orientation, gender identity or gender expression, military or protected veteran status or marital status.

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