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Marketing Director

3 months ago

New York, United States Abacus Business Computer Full time

The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns. 

 

Responsibilities

  • Analyze and track performance marketing performance metrics
  • Collaborate with internal and external clients and partners
  • Manage marketing budget and show project ROI
  • Provide strategic and tactical oversight and execution product marketing strategy.
  • Define and conduct market research to provide input to product development to align product performance.
  • Partner closely with Engineering to fully understand, identify, and shape the features, benefits, and consumer experience for new products.
  • Maintain a high level of understanding of the market landscape.
  • Manage marketing communications.

Qualifications:

  • A minimum of 3+ years in a lead marketing role.
  • Must possess ability to work in a fast-paced environment
  • Must possess ability to coordinate with multiple tasks.
  • Excellent knowledge of market research techniques.
  • Computer literacy to include: Microsoft Word, Excel, PowerPoint, etc.
  • Bi-lingual communication English and Mandarin.