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B2B Digital Marketing Specialist

1 month ago

Dallas, United States LHH Full time

LHH is actively seeking a Digital Marketing Specialist for a permanent role with our Dallas-based client. The ideal candidate will have at least 3 years of marketing experience. B2B experience is required. This is an onsite position at our client's office in Dallas, Texas.


Responsibilities:

  • Collaborate with product management and sales to develop and execute marketing plans, including messaging, product launches, and campaign strategies
  • Develop channel marketing content
  • Produce various content such as product descriptions, datasheets, case studies, videos, graphics, landing pages, emails, infographics, white papers, and blog articles
  • Execute and improve marketing automation campaigns
  • Conduct keyword research and analyze website traffic to identify optimization opportunities
  • Utilize social media, website analytics, and campaign reports to find new marketing opportunities
  • Manage the launch and support of multiple technical products, including product positioning and marketing briefs


Requirements:

  • 3+ years of experience in B2B digital or product marketing, including lead generation, management, and marketing automation
  • Proven track record of successfully launching new products and collaborating with sales teams
  • Proficient in SEO/SEM with strong analytical capabilities
  • Experience with HubSpot and Salesforce or other CRM systems
  • Strong skills in business software such as MS Excel, PowerPoint, and Salesforce
  • Experience in B2B technology marketing is a plus
  • Excellent written communication and storytelling abilities, with the capability to present ideas at various organizational levels; article writing is a plus