Digital Marketing Specialist

2 weeks ago

Dallas, United States Quisitive Full time

High performing team members, challenging projects and a great place to work This is what you can expect if you join the Quisitive team. Founded in 2016, Quisitive is a publicly traded, global Microsoft services and solutions partner with a team of professionals that has a long history of successfully delivering award-winning Microsoft solutions, including being named the 2024 Worldwide Microsoft Partner of the Year Award for Analytics . Our culture of continual learning and innovation ensures that we remain committed to Microsoft’s long-term strategy. What do we attribute our award-winning success to? The people we hire, of course Our team members don’t join Quisitive for just a job. They come to Quisitive to contribute to something bigger than themselves – to be part of a high-performing culture, continue their infinite quest to learn, and deliver innovative and exciting solutions that make a real impact on our customers’ business. We strive to provide the tools and leadership that you need to be successful, and then we let you do what you do best It is a very exciting time of growth for our Marketing department, and we are currently hiring a dynamic and experienced Digital Marketing Specialist to join our team. If you’re a self-starter looking for an energetic, high-growth environment, this position is an excellent fit. The ideal candidate has a strong background in digital marketing strategies and passion for driving positive results. This role can be located anywhere in the United States, but we would prefer Austin, Dallas, Houston, San Antonio, Chicago, Denver, Phoenix or Tampa. What will my role entail? As the Digital Marketing Specialist, you’ll collaborate with an established content marketing team to enhance our online brand presence and drive lead generation. Your responsibilities include managing our social media platforms, strategizing and executing campaigns for search engine marketing (SEM), account-based marketing (ABM), Pay-per-click (PPC) and other digital advertising avenues to enhance the customer experience and boost conversion rates. Will manage multiple campaigns at one time. This role directly interacts with the Marketing, Sales, and Go-to-Market teams. Search Engine Marketing (SEM): Develop, implement, and optimize SEM campaigns to increase lead generation, brand visibility and drive traffic to our website. Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to maximize ROI. Account-Based Marketing (ABM): Create and execute ABM strategies to targeted accounts, personalize marketing efforts, and drive engagement. Social Media Management: Oversee the company’s social media presence, including content creation, scheduling, and community engagement to enhance brand awareness. Content Marketing: Develop and manage content marketing strategies, including blog posts, whitepapers, case studies, and more to attract and engage our target audience. Analytics and Reporting: Monitor and analyze campaign performance. Provide monthly reports and insights to help optimize marketing efforts. Cross-Functional Collaboration: Work closely with different teams, including sales and value stream leads to ensure cohesive and effective digital marketing strategies. Market Research: Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies. Brand Management: Maintain and enhance the company’s brand image through consistent messaging and visual identity across digital marketing channels. Multi-Channel Marketing: Understand, create, and manage multi-channel marketing campaigns across various platforms (email, content, social media, paid search, events, webinars). Content Creation: Write and edit copy for various marketing channels, ensuring consistent messaging and brand voice. Segmentation and Tailoring: Identify target segments and tailor marketing efforts and messaging effectively. What’s required to be successful in this role? Strong communicator and storyteller- written, editing, verbal and visual. At least 5 years of professional experience managing successful campaigns with SEM. At least 5 years of experience managing social media platforms such as X, LinkedIn, Facebook. Working knowledge of: Adobe Suite as well as Google Analytics & Google AdWords, and Buffer/Hootsuite. Google Ads certification preferred. Familiarity with web design and content management systems (WordPress). An ability to multitask and perform under tight deadlines. Creative, innovative, and thinks outside the box. Strong organizational & time management skills – will manage multiple campaigns at once. Desire to work in a team environment and ability to work across organization functional boundaries. Experience with visual communication principles. Excellent analytical and project management skills. What else would set me apart? Experience in Microsoft professional services and/or B2B technology. Experience with Account Based Marketing (ABM) campaigns. Knowledge of Dynamics CRM, Zoominfo and/or 6Sense intelligent platform. Previous video experience. Knowledge of email/marketing automation technologies (Marketo, Dynamics, ClickDimensions, or a similar application). We are looking for curious initiative takers to join our team, so if you are passionate about being a leader and working with smart people that are committed to accomplishing great things, then apply today Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time. About Quisitive With significant growth since 2016, Quisitive is rapidly achieving our vision of becoming the premier, global Microsoft partner as we continue to expand across the United States, Canada and India. With a diversified delivery model that includes both nearshore and offshore capabilities, our team of Microsoft experts delivers cloud and artificial intelligence business solutions and services that help customers achieve their digital transformation goals. In addition, Quisitive has a portfolio of industry-focused solutions that address customer challenges in healthcare, manufacturing, state & local government and performance management. #J-18808-Ljbffr

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