Product Marketing Manager
1 week ago
We are recruiting for a Product Marketing Manager opportunity with a growing company in the CPG space that brings consumer-centric, innovative products to market.
Essential Functions:
- Manage product strategy for assigned brands
- Oversee products, processes, projects and campaigns
- Develop marketing plans for product portfolio
- Recommend pricing strategies, oversee product information & identify customer needs
- Manage packaging design and artwork development, collaborating with cross-functional teams to ensure quality, brand consistency & innovative designs that stand out in the market
- Interface with vendors to develop/ enhance the marketing of product(s) or product line(s)
- Coordinate pre & post-show trade show activities & occasionally attend
- Evaluate new products & make recommendations on stock levels for new & existing products
- Ensure launch & post-launch success
- Perform ongoing market, consumer & trend research
- Analyze the health of the overall brand business
Qualifications:
- 5+ years of Product Management
- 3+ years working in CPG innovation
- 2+ years Office Supplies or Stationary preferred
- Flexibility and resilience in a fast-moving environment
- Highly motivated, dedicated, self-starter with ability to work independently
- Solid understanding and experience of both Qualitative / Quantitative consumer research
- Multi-channel CPG experience including C-store, Mass, Grocery, Dollar, e-Comm & Club
Education:
- Bachelor’s Degree (Marketing or similar field preferred)
Work Structure:
- Onsite
Job Type:
- Full-time
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