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Field Marketing Representative

4 months ago


Tysons Corner, United States Turn2Partners Full time

Job Summary: Our client is seeking a dynamic and results-driven Field Marketing Specialist to join our team. The ideal candidate will have a proven track record in supporting sales and lead generation efforts. This role involves the planning, execution, and analysis of field marketing initiatives to drive brand awareness, generate leads, and support sales goals.


This role is hybrid and contract.


Key Responsibilities:

  1. Campaign Development and Execution:
  • Plan, coordinate, and execute field marketing campaigns to support sales and lead generation objectives.
  • Work closely with the sales team to understand their needs and develop tailored marketing strategies.
  • Manage event logistics, including venue selection, vendor coordination, and onsite execution.
  1. Lead Generation:
  • Develop and implement strategies to generate high-quality leads through various field marketing activities, including events, trade shows, and local sponsorships.
  • Track and analyze lead generation efforts to measure effectiveness and ROI.
  • Collaborate with the sales team to ensure leads are properly nurtured and converted.
  1. Brand Awareness:
  • Enhance brand visibility and awareness through local marketing initiatives.
  • Coordinate with the marketing team to ensure consistent messaging and branding across all field marketing activities.
  • Identify and leverage local opportunities to promote the brand.
  1. Sales Support:
  • Provide marketing support to the sales team, including the creation of sales collateral, presentations, and other marketing materials.
  • Assist in the development of sales enablement tools and resources.
  • Work with the sales team to identify potential target markets and develop strategies to penetrate those markets.
  1. Analytics and Reporting:
  • Monitor and report on the performance of field marketing campaigns.
  • Utilize data to optimize future campaigns and improve lead generation efforts.
  • Provide regular updates and insights to the marketing and sales teams.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in field marketing, with a focus on supporting sales and lead generation.
  • Proven experience in planning and executing successful marketing campaigns and events.
  • Strong understanding of lead generation strategies and best practices.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Strong organizational and project management skills.
  • Proficiency in marketing automation tools and CRM systems.
  • Ability to travel as needed.

Preferred Qualifications:

  • Experience in B2B marketing.
  • Familiarity with the tech industry in which the company operates.
  • Advanced skills in data analysis and reporting.