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Customer Intelligence Manager

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Little Rock, United States Dillard's Inc. Full time

Dillard’s is seeking a highly skilled customer intelligence manager with experience informing marketing strategies through BI report building and data modeling. As part of our marketing team, you’ll be responsible for leveraging customer data to help Dillard’s make data-driven decisions that foster lasting relationships and more meaningful interactions while driving business growth.


Core Job Functions:

·        Reports to the Customer Relationship Marketing Director.

·        Harness customer data sources to gain actionable insights that guide strategic decisions and inform the development Dillard’s customer marketing strategies.

·        Collaborate with business stakeholders to understand customer insight needs and translate them into actionable intelligence.

·        Foster collaborative relationships with cross-functional IT data and analytics teams.

·        Analyze data to find patterns, trends and deviations from expected outcomes to provide insights into customer behavior.

·        Identify customer segments and present opportunities to target, nurture and grow the value of key groups.

·        Oversee the design and delivery of reports and insights that assess customer and campaign metrics.

·        Present findings and recommendations to senior management in a clear and concise manner.

·        Influence progression of marketing strategies through evolving data models and queries for performance and efficiency.

·        Develop and maintain documentation for customer insights data processes, models and reports.

·        Stay up to date with industry best practices, tools and trends in insights strategy, data visualization and reporting.


Experience & Qualifications

·        Minimum of bachelor’s degree required in business analytics, data science, statistics or related field.

·        3+ years experience; previous experience in mid-to-large size organization preferred

·        Must be highly proficient in Microsoft Excel

·        Proven experience building reports and dashboards in Tableau or similar BI tools

·        Strong SQL skills with the ability to write complex queries and perform data manipulation

·        Solid understanding of data modeling concepts and techniques

·        Machine learning experience is a plus

·        Excels at working on self-managed projects in conjunction with other departments

·        Excellent communication and problem-solving skills

·        A champion of new ideas


The successful candidate's starting pay will be determined based on job-related skills, experience and qualifications.