Media Supervisor
1 month ago
GLM Strategies is a media focused boutique agency located in the DC area.
SUMMARY: Plans and develops advertising media programs; Responsible for general oversight of campaign management for their team and serves as a team lead on campaign related topics and tasks; Participates in the mentoring and training of new and junior-level staff members
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Manage, train, develop and mentor a team of 1 to 3, including Senior Media Planner/Buyer, Media Planners/Buyers
- Provide media expertise, help define goals, and ensure all campaigns are on strategy to achieve client goals
- Plans and develops advertising/media programs across multiple verticals
- Negotiates and purchases both offline (TV, radio, newspapers, outdoor and magazine) and online (programmatic, site direct, mobile/tablet, etc.) media.
- Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget. Fosters and maintains vendor relationships. Seeks out new partners and technologies for clients.
- Gathers statistics and prepares media plans, flowcharts and directives to guide buying process.
- Helps to establish media goals, objectives, and strategies for advertising campaigns.
- Presents media plans to Associate Media Director and/or client for approval along with rationale to support plan decisions.
- Responsible for updating and maintaining client reporting, including data analysis and insights.
- Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results.
- Delegates workloads to junior team members throughout media planning and buying process.
- Team lead on non-campaign initiatives relating to business needs (e.g. process updates, new technology training, POVs).
- Contribute to and help lead media training efforts
- Evaluates and recommends internal media resource needs
- Assist in performance reviews for media planning/buying team
- Develop case studies for internal and new business use
- Supports the AMD and Media Director in new business activities
- Represent the agency at media conferences
QUALIFICATIONS/EXPERIENCE:
- Bachelors Degree required.
- 6+ years of Media or Media Planning/Buying experience required.
- Digital (especially programmatic) and broadcast experience preferred.
- Demonstrated success in mentoring and developing a team of junior staff
- Demonstrated ability to teach analytic skills to junior staff
- Exceptional oral and written communication, and presentation skills
- Strong attention to detail
- Ability to multi-task
- Strong attention to detail
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